NOT " IN HIS STEPS."

Waimate Daily Advertiser, Volume II, Issue 155, 29 May 1900, Page 3

NOT " IN HIS STEPS."

Thfl propnotors of the Topeka Capital have decided not to follow in the steps of the man who ventured to show the public what kind of a newspaper Christ would publish if Rs were again on eaith. At the same time, they do not propose that the bonefitb of the advertising scheme &hall be lost. The business managers of the Oapifcjl gee convinced that the course marked out by Mr Sheldon cannot bo followed With success to tho papnr or success to the cause which the paper represents. This mf j aus, of comse, th.it tho fc>h«ldon week might do for a, week, but would not do after public curiosity wag satisfied. The Capital ownoia have ro Cbi\ed a:i amount of advextlbing that can hardly fail to malco theoxpeiimont a success fiom a financial point of view. Til ay owned the piper befora the Sheldon week, and will own it after. Gi tho Lia.ll million subsciibers for the si:: issues of the SLoldou week, a percentage will continue out of curiosity to see what depart <ia % will bo made m tJie general course of the paper. In this way the owners will get a hearing. They wdl circulate a larga nun/bar ci pdpjrs thsi week after Mr Sheldon's exit than they did bufoio his advent. The public benefit leauk ing from the expantnout seems to be limited to a demonstration that a paper oditad oa lines laid down by Mr Sheldon would not bo seK-scpportin/;.