PROPAGANDA DEVICES
4 FORMATION OF INSTITUTE. The importance of propaganda has been recognised in New York by the formation of an “Institute for Propaganda Analysis,” which has issued a useful pamphlet classifying and labelling the most frequent propagandist devices. First on the list is “Name Calling”—giving an idea or policy a bad name in order to reject it without examining the evidence. Next comes “Glittering Generality” — associating something with a “virtue word” in order that we may approve it without question. In “Transfer,” the prestige of something respected or revered is carried over to something else in order to make the latter acceptable. “Testimonial” consists in having some person of authority declare that a certain idea is good or bad. “Plain Folks” is _ the method by which a speaker convinces his audience that he and his ideas are good because they are “of the people” the “plain folks.” “Card Stacking” involves the unfair selection of facts or illustrations in order to make the best or worst possible case for an idea. Lastly, “Band Waggon” has as its theme “All of us are doing it.” It attempts to convince us that all the members of a group to which we belong are accepting a certain programme, and that we must therefore follow our crowd and “jump on the band waggon.”
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Wairarapa Times-Age, 14 July 1941, Page 7
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219PROPAGANDA DEVICES Wairarapa Times-Age, 14 July 1941, Page 7
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