WAR POSTERS

Wairarapa Times-Age, 28 October 1940, Page 6

WAR POSTERS

INCENTIVE TO PEOPLE OF BRITAIN TREMENDOUS EXPORT DRIVE. TRENCHANT PHRASES. “We shall not flag or fail, we shall go on to the end. “We shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air. We shall defend our Island whatever the cost may be; we shall fight on the beaches, we shall fight on the landing grounds, we shall fight, in the fields and in the streets, we shall fight in the hills. We shall never surrender.” The eloquence and determination of the Rt. Hon. Winston Churchill, Prime Minister of Great Britain, are exemplified in these words, which are the text of one of many war posters prepared in Britain. The posters indicate the energy which Britain is putting into her war effort and call for the assistance of the people through every possible channel. New posters are being sent out as they are issued and it is intended to have a “war-poster galStriking colours and trenchant phrases combine to make the display an impressive one. “Come then, let us to the task, and to the battle and the toil,” are the words of Mr Churchill on another poster. “Let us go 'forward together in all parts of the Empire, in all parts of this Island. There is not a week, nor a day, nor an hour to be lost." “These arc the sinews of war,” proclaim six other posters which deal with the various outposts of the Empire and the importance of their contributions to the drive for increased production. Other posters deal with the might of the British Navy, the need for thrift, and the campaign against careless talk. One of these latter which include several by the inimitable “Fougasse,” says:— If you’ve news of our munitions, Keep it Dark, Ships or ’planes or troop positions, Keep it Dark./ Lives are lost through conversation, Here’s a tip for the duration, When you’ve private information, Keep it IJark! The tremendous drive being made in Britain to increase exports to the absolute maximum is revealed in letters received from a large firm of London agents representing many important firms in New Zealand and Australia. Every effort is being made to stimulate exports, which are regarded as of paramount importance. Commenting on the start of the mass air raids on Britain, a letter from London. dated August. 21, states: “During that period business throughout the country was carried on with little or no interference and with that feeling of calmness and determination which the British race is known to possess, especially when passing through difficult and anxious times." Manufacturers in Britain who do not fulfil their export orders are asked for an explanation and the London General Export Merchants’ Group, and the London Chamber of Commerce, investigate cases in which complaints are received about manufacturers not fulfilling their obligations to schedule. Allowance is naturally made for the difficulties under which industry is working but few 'difficulties are accented as unsurmountablc- in the drive lor exports.