LECTURES ON WOOL

Wairarapa Times-Age, 26 July 1939, Page 5

LECTURES ON WOOL

ADVICE FROM BEHIND THE COUNTER..

One of the lesser but still important activities of the International Wool Secretariat, representing in Britain, and through its branches and agencies in Europe and in America, the woolgrowers of New Zealand, Australia and South Africa, has been the arranging of a series of lectures to sales staffs of the larger retail stores. Up to the end of March fifty lectures had been given to staffs of English retail houses, the average attendance being 80. so that about 4,000 salesmen and women heard the lectures. From fifigures supplied by a leading From figures supplied by a leading that the annual sales of the 4,000 salesmen hearing the lectures would amount to £2.000.000 per annum. The staff controller for a leading Manchester store estimated that the store's wool sales should show an increase of some £5,000 annually (10 per cent) as a result of (a) a better knowledge of wool, (b) better sales points of wool, and (c) diverting trade from cotton and rayon goods and (d) selling wool merchandise of better quality than before. Given a comparable increase in sales at other stores the total increase in sales of wool should amount to between £75.000 and £lOO.OOO per annum.