BEAUTY AIDS

Wairarapa Times-Age, 31 January 1939, Page 8

BEAUTY AIDS

FOR MODERN WOMEN. HEALTHFUL AND ALLURING. Just how fortunate women are today in being able to achieve healthful beauty, was the keynote of an interview given to a “Times-Age” representative yesterday in Masterton by Miss Marie Melville, demonstrator for the House of Boyer

“Many a plain woman has achieved fame as a beauty merely by a discriminating use of beauty aids,” said Miss Melville, whose own youthful charm is subtly accentuated by judicious practice of the gospel she preaches and demonstrates. “Any woman can be beautiful,” Miss Melville continued, “if she has a clear and lovely complexion, and this can be obtained by the correct application of quality cosmetics.”

Miss Melville considered that women were fortunate today in living in such an age—an age of beauty consciousness. Almost every woman had the opportunity of receiving expert advice on beauty treatment and the assistance of efficient and effective make-up. Asked whether cosmetics generally were harmful in any way, Miss Melville replied that the improper use of poor quality aids could be most dangerous. But there were no harmful ingredients in beauty aids produced under modern and scientific conditions. Speaking of the House she represented, she told how M. Boyer, who came of a generation of French chemists, in his laboratories at 15 Rue Royale, Paris, employed scientists who were continually experimenting to ensure purity of their products together with their increasingly effective beautygiving qualities. The aim of beauty treatment was to help woman to loveliness by the discreet use of cosmetics which accentuate her natural characteristics and good points. The whole art of beauty glamour by its very sublety, and where perhaps nature had not been so kind,, make-up provided an opportunity to cover those defects somewhat, both easily and unobtrusively. Powders, lipsticks and rouge were merely beauty aids, but creams, emphasized Miss Melville, were the lifeblood of the skin. Women should prepare to be lavish, even extravagant, in their use of creams and the results would be astonishing.

The idea of applying make-up was not to sketch in an entirely new countenance but was to use preparations on the skin which would not only beautify but also refine and nourish the under-skin itself. But to be really healthy . required more even than creams. Every woman should realise just how important a part diet plays in keeping the complexion lovely. No creams, though, had yet been made which would stop wrinkles, for instance, from appearing. Wrinkles were brought about by strain, worry, and sometimes ill-health, but, a good cream would prevent them from becoming deeper and if helped by use of a little powder or similar aid, would give a much younger appearance. Actually, too, concluded Miss Melville, the psychological reaction to a properly treated skin was one of real rejuvenation.