BEAUTY AIDS

Wairarapa Times-Age, 14 December 1938, Page 23 (Supplement)

BEAUTY AIDS

ADVICE OF WORLD FAMOUS SPECIALIST. “LOVELY NEW ZEALAND SKINS." Masterton has had many charming lady visitors but few more so than Mrs Kay-Oliver, representative of the world famous beauty specialist, Miss Elizabeth Arden. Mrs Kay-Oliver, who has travelled extensively abroad, has spent several months in New Zealand and fqr this week pay be Visited at Messrs Hugo and Shearer's for advice on the care of the skin and treatment where required. Mrs Kay-Oliver hung out the “engaged signal” for a half an hour yesterday afternoon and gave a delightful interview to a “Times-Age” representative. New Zealand women, Mrs Kay-Oliver said, had lovely skins but the rather trying climate made it necessary for them to be taken care of. Few people really realised how bright the light was out here, while the sun and wind also took their toll. The wonderful facilities for sport took people out-of-doors a great deal more than was the case in England. There was, however, no need for despair. “New Zealand women,” Mrs Kay-Oliver confidently declared, “can still enjoy their swimming, tennis, golf and riding and yet preserve their skins at very little trouble if they will only make <the effort. Elizabeth Arden has three golden rules to maintain a useful and healthy skin: (1) To cleanse; (?) to tone; (3) to nourish.”

The first and most important was to cleanse the skin correctly. By doing so she did not mean by the use of soap and water, although cold water could be used where it was soft. That, however, should not be relied upon to cleanse the skin. All soap, no matter how good the quality, contained alkali which was definitely injurious to the fine tissues of the face. It caused excessive dryness, wrinkles and also coarseness of the pores and in many cases would cause blackheads and eruptions. To cleanse the skin thoroughly it was necessary tp yso Cleansing Cream and Skin Topjp. Miss Arden suggested that “a little piece of cotton wool be taken and Wrung out in'cold water. Then dip it jn Sk’ln Tonic and add a little Cleansing Cream. Wipe all over the face with the pad, using an upward movement as the tendency of the facial muscles is to sag, and when working round the eyes it is necessary to remember to V'Qfk under in towards the nose and out across the eyelid. When all the dirt and dyst pf, the day has beep loosened up in' that manner tqke a cleansing tissue and wipe all the cream off. Then, most important, take a second pad of the cotton wool, again wring out in gold water and dip in Skip Tpnjc and wipe all over the face thus rempving the Ipst vestige of Cream that has absorbed the dirt.”

“Never neglect to use Skip Tonic with your Cleansing Cream,” added Mrs Say-Oliver, ‘‘and do not make the rnistake of Using a cold cream in cleansing your skin as cold, cream is really q nourishing cream and therefore will naturally nourjsh on into the pores taking a little dirt and dust with it. Now coming tp the second golden rule, to tone. It is important to tone your Skin. The face gets the least exercise of the entire body during the course of one’s daily life and therefore is the first part to age. If you will tone your skin by patting it with Miss Arden’s Astringept Patter you will bring up the circulation, thus carrying away any impurities caused by sluggishness and will tighten and firm the muscles and tissues. The patter is covered with a piece of cottpn wool and dipped in the skin tonic, ppd in the ease of older Women, a few drops of a special Astringent. The pitting is done briskly all over the neck contour, up the laughing line around the mouth and across the forehead. There is also the little pear moulding piece for work on the tiny telldale lines around the eyes. Toning need only take three minutes a day but it will give your skin that healthy look.*

WHILST drastic treatments are never advisable for these “lines,” there are many simple treatments

which will not only prevent their appearance, but which will tone up the skin to such a pitch that many of the lines and wrinkles will completely disappear. Tired and frown lines should always be discouraged, because, no matter whether you be young or old, these lines are ugly and definitely ageing. There are many ways of toning up the skin. One very simple method is to slap the face with a cloth which is frequently dipped in cold water. Another method is to wrap a piece of cloth around a small lump of ice and massage the skin with it. But these methods are only for toning up youthful skins, and, although they are excellent, they will not be sufficient for

young-old people. They require a stronger, though harmless, method of treatment.

Rejuvenating.

And it is here that the epsom salts treatment is helpful. This type of treatment should be a favourite with every woman. It is cheap, simple, and wonderfully effective for cleaning, toning up, and ironing lines from the skin. You will require two basins, a packet of epsom salts, cleansing cream, nourishing cream, and, facial tissues. Fill one basin with very warm water and the other with very cold water. Then take your cleansing cream and smear it very thickly over all the face, allow it to remain on the skin for a few minutes, and then gently remove with cleansing tissues before applying a fur--MW'

ther thinner coating of the cream. Allow this cream to remain on the skin whilst you are preparing your bowls of epsom salts water. Place two tablespoons of the epsom salts in each bowl, and, whilst the salts are dissolving, remove the second coating of cream from the face with tissues. Make sure that every vestige is removed and that not a single scrap pf cream remains on the skin.

Now take a clean face cloth, plunge it into the warm salts water, squeeze it a little, and then hold it to the face, making sure that the whole of the face is covered with the cloth. As soon as you feel the cloth becoming cool, dip it again in the warm salts water and re-apply it to the skin. Carry this out five or six times.. Then take a second cloth and dip it in the cold salts water, and, without wringing it out, hold it up

against the face. Repeat this application about twelve times. Then pat your face dry and you will find that the skin has been reinvigorated. Many of those “tired” lines will have disappeared as though by magic, and after a course of a week’s treatment you will hardly know yourself. There is magic in the epsom salts, and your skin will be sparkling with life and colour.

For Dry Skins. If you have one of those skins which is always dry and flaky, you will then have to massage a thin coating of nourishing cream into the skin after this treatment. Carry out the treatment at night time, and allow the cream to remain on the skin until morning, when all you will have to do is to wipe it off and bathe your face with cold water,

As dry skins always line and wrinkle much more easily than oily ones, it is a good plan to treat the skin and thus counteract the dryness and so prevent the encroachment of those ugly lines.

Lanoline or nourishing creams are the best remedies for this type of skin condition. Last thing at night, afteryou have thoroughly cleansed the skin, spread a thin film of the cream all over the face and allow it to remain on until morning. Many women are frightened to use these creams on the skin under the impression that they encourage the growth of hair. This has yet to be proved, and, as there are many baldheaded men who are willing to spend hundreds of pounds on curing their baldness, these creams, if they would, grow hair, would be sold at a much higher price for that specific purpose.