CHRISTY WAVES

Wairarapa Times-Age, 21 October 1938, Page 8

CHRISTY WAVES

CUTTING WITH SCISSORS. Margaret Ware, beauty expert, unlike the rest of the United States, did not laugh when Kenneth Christy said he could make really permanent waves with scissors. Because she saw further than others she is now on het’ way to increasing her £lO,OOO income as a beauty expert to £20,000. At the Dorchester Hotel, Park Lane, she gave me a swift resume of “How I discovered Mr Christy,” writes Mary Ferguson in the “Daily Herald” (London). “It was great fun when I went to Parker’s Landing, Pennsylvania, to see | him,” she told me. • j “He stopped men in dungarees working in the street, and shouted: ‘Show Maggie Ware your Christy haircut.’ "He took me into garages, into schools, out to farms, and everywhere I looked there was a man, woman or | child with a head of wavy hair—all , done by the Christy hair-cut. “Could you beat this?—out of a population of 800 in Parker’s Landing, 610 have the Christy hair-cut. “One girl, 15-year-old Florrod Marshall, had hers done nine years ago, and it’s still looking grand.” Miss Ware, lalready a famed beauty expert, went back to Fifth Avenue after paying Mr Christy for some lessons, and “Christy-waves” America’s I rich women. i Now 150 stores in America are doing 1 it. Treatment costs £5, and Mr Christy, who has patented the method, gets £1 of that in royalties.