FRUIT EXPORTS
IMPORTANCE OF PROPER DISTRIBUTION FACTOR IN SUCCESSFUL MARKETING. SALES ON THE CONTINENT. “The 1938 export quantities compare favourably with past tecords, being only 11,000 less than 1934 and 52,000 below 1932,” states the annual report of the New Zealand Fruit Export Control Board. “Hawke’s Bay has had its record year being 37,000 above the previous record established in 1934. This year’s increase is attributable to apples, as the pear quantities, with the exception of last year, are the lowest of any year since 1931. In 1937 both Hawke's Bay and Poverty Bay lost heavily through late frosts. A similar loss was experienced in Otago district this year and what promised to be a heavy crop was reduced to about 25 per cent of normal.
Other passages in the report of interest are: —
“Proper distribution is a really important factor in the successful marketing of the export crop. Before decisions can be made as to the quantity which will be marketed in each of the overseas markets, there must be information as to the supplies available. Total available quantities do not give sufficient data for this purpose as the shipments to each market must consist of the type of fruit desired by each particular market. It is quite true that market quantities have to be considered, but first consideration must be given to variety, grade and size suitable to the market. With present day trading difficulties, and a bountiful supply of the world s various fruits in each market, New Zealand can only maintain its optimum. export by careful study of the markets’ particular requirements. Thus, proper distribution must commence at the shipping and assembly point. A study of the overseas particular requirements quickly leads to a recognition of the need for some authority to decide for the general welfare, between the claims of the overseas and the local markets, because from a National viewpoint, each must receive due consideration. Much good work can be done in this direction. EXPLOITING MARKETS. “In a season of abundant crops, and in view of the quota agreement with Australia in regard to the United Kingdom markets, it has been more than ever necessary’to exploit the Continental markets to the full. Under’ the present system of quotas, compensation agreements, etc., which is becoming increasingly the vogue in Europe, any efforts to increase our business in this territory have been becoming increasingly difficult, largely due to the extra precautions which have to be made regarding finance. On the other hand, it cannot be too emphatically stressed that the visit of the Hon. Mr Nash last year and his negotiations with various Continental Governments have assisted to a most important degree in facilitating the business this year. In this connection.it has been in the hands of Mr G. W. Ciinkard, the New Zealand Trade Commissioner in Europe and the Fruit Board’s London Manager to implement Mr Nash’s practical pioneer work in regard to trade agreements and both have rendered most valuable assistance in many directions. , . . This
year negotiations will most probably result in the sale of over 220,000 cases on Continental markets. This is very largely due to Mr Nash’s efforts while in England last year and his continued efforts since his return to New Zealand. Mr Turner has ably implemented the work of Mr Nash and has been assisted by Mr Ciinkard, and the result is a splendid example of what can be achieved through co-operation between producers’ organisation and Government. APPLE JUICE. “At the request of the Board, the London manager made exhaustive enquiries regarding the manufacture of apple juice, and through the good services of the London representative of the New Zealand Research Department, Mr Nevill Wright, both Mr Tiller and Mr Geo. Pascoe (the latter being attached to Mr Nash’s London staff) became interested and they also investigated the market possibilities and the manufacture of this valuable by-product, and both returned to New Zealand with up-to-date and complete technical information. It is hoped that in the near future, the Government will assist the industry to manufacture this healthful beverage within New Zealand. Mi’ Pascoe also brought information regarding apple powder, but it is the general opinion that more should be known of this product before proceeding with its manufacture in this country.”
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Wairarapa Times-Age, 22 June 1938, Page 3
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711FRUIT EXPORTS Wairarapa Times-Age, 22 June 1938, Page 3
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