Meat Board to spend $2m on promotion in Britain
The New Zealand Meat Board will spend nearly $2 million promoting lamb in a 1 2-week saies blitz throughout Britain next week. It offers incentives to independent retailers, including 13,500 butcher shops and multiple outlets of catering and supermarkets, to complete the $10 million promotions budget of the board this year.
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https://paperspast.natlib.govt.nz/newspapers/WAIBUL19841009.2.27
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Waimarino Bulletin, Volume 2, Issue 19, 9 October 1984, Page 7
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60Meat Board to spend $2m on promotion in Britain Waimarino Bulletin, Volume 2, Issue 19, 9 October 1984, Page 7
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