NEW ZEALAND OR DANISH?

Wairarapa Age, Volume XXXII, Issue 10589, 21 March 1912, Page 4

NEW ZEALAND OR DANISH?

A doubtful method of advertising New Zealand butter at Home is commented upon by Mr W. Wright, the Government's official inspector of dairy produce on the Home markets.: He saye it ha,s now become quite a common tiling in New Zealand for dairy companies to place a printed parchment sheet on the top of their butter boxes with a view to adding to the finish of the boxes and at the same time to intimate to the ultimate purchaser that the butter is made from pasteurised cream and manufactured practically on the Danish system. In some cases the word "Donisih" is included in large type at the top and bottom of tho circular—in fact, the sheet' is really more an advertisement for Dlanish than for New Zealand butter. Mr Wright is quite right in his advice that dairy companies should discourage such a douKful me'ihcd ff building up a reputation. New Zealand is now making a high-elfiiss article quite equal ..to the Danish, and the reputation should bo built upon its own merits. It , would be well, in the opinion of the Christchurch Press, if Mr Wrights recommendation that the word "Dan- ( ish" be eliminated from all our but- i ter trade circulars were adopted. |