VALUE IN PIANOS.

Wairarapa Age, Volume XXXI, Issue 9057, 17 February 1908, Page 6

VALUE IN PIANOS.

POINTS FOR PURCHASERS

The history of the Dresden Piano Company since its foundation a quarter of a century ago is proof renewed (were proof npeded) that constant endeavour and sterling merit in business dealings still bear a fruitage of complete success. Of the number of pianos and organs sold by the Company during that period, precise statistics are not immediately available; but the splendid record is in the homes of New Zealand; in the cottages of artisans, the homesteads of farmers, the residences of commercial and professional men. Some of these instruments have been twenty-five years in use; some twenty-five days. The pianos imported by the Dresden Company last, and while they last satisfaction in them never slackens. These pianos and organs, in churches and schools and assembly rooms, in countless homes and haunts of the people, are the Dresden Company's best advertisement, the advertisement on which the Compnny most relies. The Dresden policy from the outset has been rigid and immutable; sterling value, fidelity to description, one price. Every instrument is marked and the price is the same to every purchaser.

Thus the position of the Company is to-day stronger than ever. A customer won is a customer kept. In its strength and security to-day the Company is not unmindful of its long obligation to that band of staunch friends throughout the dominion through whose support and testimony the name of the Dresden has been established. These friends have passed on the word that instruments sold by the Dresden Company are by the beat makers, dependable in construction, honest value, the sorts of pianos that all reasonable buyers want. And so the public has come to regard the Dresden Company in a cordial spirit, to extend to it unwavering confidence. There was a striking example of this cordiality in connection with the Company's annual sale at Masterton last year. The Company, while noting these facts, gratefully recognises that the public is moved rather by principles than by persons. The business policy of the Dresden has, in the American phrase, made good. 'The policy ha 3 been to treat clients with the fullest generosity consistent with business method, to grudge no diligence necessary to the satisfaction of clients, to be incorruplibly loyal to piano manufacturers of historic repute, and established excellence. It is to a steady maintenance of this policy that the Company owes its enviable reputation.

The Dresden's annual sale in Masterton has now just commenced, and will be continued until Saturday, February ,29 th.