Our Christmas Advertisements.

Thames Star, Volume XII, Issue 4054, 24 December 1881, Page 2

Our Christmas Advertisements.

" Advertising it to business what steam power is to commerce" wrote one of Britain's most talented modern authors,/ and all who have studied the subject must admit the applicability and exactitude of Macauley's oft quoted parallel. Advertising, besides being the propelling power to trade, is useful as a guage of the pros* rerity of those who hate recourse to the columns of the press to have their wants, wares, &c, made knowj. You , will invariably find the men'who advertises cautiously and well to be successful in his business speculations, and furthermore, he will always be willing to ascribe a large proportion of his success to a liberal use of printing ink. At this time of the year when money is generally regarded as being most plentiful and people most liberal, seasonable announcements generally fill the newspapers, and we are glad to say that Thames tradesmen are keeping up their .traditions by patronising well the printer. A glance at our columns will show this. The local grocers, Mr J. McGowan, Mears and Co., Walker and Co., W. Wood, W. Deeble, W. Gribble, and Hansen, are now to be found with their announcements of the Christmas cheer iv store for their patrons. Their advertisements are filled to repletion with promises of " sugar and spice and all that is nice," every line of goods being mentioned from the materials of the time honored Christmas pudding to painkiller—the latter, we suppose being intended to alleviate the results of the Yule festivities. The drapers, clothiers, etc., including 8. Hetherington, D. Cloooan, J. Marshajl, W. Wilson and Co.i and the N.Z. Clothing Factory are prepared to find the Christmas clothing for fathers, mothers, sisters, cousins, and auuts. Jewellery, watches, etc., frequently take the part of Christmas boxes, and the doors of Messrs James Finlay, A. Holden, and M., J. Wilkes are open for those generously disposed in that direction. The pockets of parents will be largely bled by Messrs C. McLiver and E. Burra, the former having a particularly large stock of fancy goods to dispose of. The announcements of Messrs Fulljames and Scott, Bollerson and Son, and James Forgie will be read with interest by those on the look out for Christmas pastry. The "good roast beef of Old England" will grace many dinner tables to morrow. It can be obtained in most prime condition from Messrs J. Neal, W. Bobbett, J. Townsend, Davies Bros., and F. Wells. Bouquets and all the most brilliant exotics can be procured from Mr Stillwell or Mr Bright, of Parawai, whote nursery gardens are just now perfect paradises of bloom. Amongst our other advertisers we may mention Mr Thomas Veale, general merchant; Kenshaw, ironmonger; Plant, Farrar, and Day, chemists, Grigg, musical instrument dealer; Whiteliead, bootmaker. We think we have dealt with all our advertisers whose announcements are particularly interesting during Christmas tide, and, in conclusion, thank them for the support they have accorded us, and heartily wish them a prosperous business durine the holidays and '