Our Christmas Advertisements.

Thames Star, Volume XI, Issue 3744, 24 December 1880, Page 2

Our Christmas Advertisements.

" Advertising is to business what steam power is to commerce" wrote one of Britain's most talented modern authors, and all who have studied the subject must admit the applicability and exactitude of Macauley's oft quoted parallel. Advertising, besides being the propelling power to trade, is useful as a guage of the prosperity of those who have recourse to the columns ef the press to have their wants, wares, «tc. made known. You will invariably find the man who advertises cautiously and well to be successful in his business speculations, and furthermore, he will always be willing to ascribe a large proportion of his success to a liberal use of printing ink. At this time of the year when money is generally regarded as being most plentiful and people most liberal, seasonable announcements generally fill the newspaper*, and we are glad to say that. Thames tradesmen are keeping up -stheir traditions by patronising well the printer. A glance at our columns will show this. The local grocers; Messrs J. McGowan, Mears and Co, W. Wood, W. Deeble, Ellis and son, Hansen, it. N. Smith, are now to be found with their announcements of (he Christmas oheer in store for tb,eir

patrom. Their advertisements are filled to repletion with promises of " sugar and spice and all that is nice," every line^ of goods being mentioned from the materials of the time honored Christmas pudding to painkiller—fhe latter, we suppose being intended to alleviate the results of the Yale festivities. The drapers, clothiers, etc., including S. Hetherington, D. Cloonan, J. Marshall, M. H. Airey, and theN. Z. Clothing Factory are prepared to Gnd the Christmas clothing for fathers, mothers, sisters, cousins and aunts; Jewellery, watches, etc., frequently take the part of Christmas boxes, and the doors of Messrs James Finlay, A. Holden, and M. J. Wilkes are open for those generously disposed in that direction. The pockets of parents will be largely bled by Messrs 0. McLiver and Morgan, the former having opened a bazaar on the art union principles. The announcements of Messrs Mennie and Dey, Fuljames and Scott, and Bollerson and Son will be read with interest by those on the look out for Christmas pastry. The "good roast beef of Old England" will grace many dinner tables to-morrow. It can be obtained in most prime condition from Messrs J. Neal, Gh Dalziel, J. H.Walsh, Sherlock Bros, and F. Wells. Bouquets and all the most brilliant exotics can be procured from Mr Stillwell or Mr Bright, of Parawai, whose nursery gardens are just now perfect paradises of bloom. The confectionery of Messrs, C. Palmer and Mennie and Dey will be largely patronised. Amongst our other advertisers we may mention Mr Thomas Yeale and Co., general merchants ; Benshaw, ironmonger; Plant, chemist; Wight, produce dealer; Grigg, musical instrument dealer ; Brown and Cocks, furnishing warehousemen; Whitehead, bootmaker; Green, hatter; and Ireland, whose announcement regarding prize packets will be hailed with delight by the little ones. We think we have dealt with all our advertisers whose announcements are particularly interesting during Christmas tide, and, in conclusion, thank them for the support they have accorded, us, and heartily wish them a prosperous business during the holidays and