DIRECT SUPPLY.

Timaru Herald, Volume XCVIII, 14 May 1925, Page 9

DIRECT SUPPLY.

from FACTORY TO CONSUMER

LITTLE’S M.P. STORES

Extensively altered and renovated throughout, a visit to the M.P. stores recently acquired by Mr M. Little, proves conclusively that in this age o keen competition the consumer oliiefly benefits. • . , , „ Although large alterations have been effected in the grocery department, almost doubling the size of the shop, and throwing a great part of tho previous bulk store into the shop proper for the carrying of more extensive and varied stocks of all the best brands of commodities, it is principally in the provision section of the store that the benefits in the direct handling of goods are apparent. Entering this department the outstanding feature that is immediately impressed upon the mind, of the visitor, apart from the very enticing quality of tho goods displayed, is the absolute air of cleanliness that prevails. Gleaming white counters, highly polished fittings, and' the speckless equipment of the assistants, testify not only to the hygienic methods employed, but also further emphasise tho general air of quiet efficiency that characterises the whole establishment. Actual handling of the goods is minimised to, the utmost degree, and for the cutting of ham and bacon, a Bertel's patent hygienic cutter, giving a variation of twenty-four thicknesses, from tho substantial rasher to. the delicate wafer, is employed. It is obvious that no expense lias been spared in order to bring the department', ,up to' the standard of the very best provision stores of the larger centres, and that this objective has been obtained, is indeed very evident. Freshly arrived from tho North Street factory, a most appetising display of cooked hams, rolls of bacon, pork sausages, and numerous other delightful varieties of the small goods class, so essential upon the modern breakfast table, together with a fragrant and decidedly wholesome aroma that pervaded the atmosphere, made an instantaneous and tantalising appeal to the senses. With the factory in constant operation a direct Supply to the consumer ensuring nothing bub the best quality is assured. ' Turning to the other portions of the shop the same high standard is. also found. In the section devoted to crockery and household ironmongery, goods are displayed so as to provide every opportunity for close and minute inspection, and with the wide, range, carried, excellent choice is offered. Last, but certainly by no means least is an artistically decorated counter, reserved exclusively for the display of high, class New Zealand and English' confectionery. Here again,'is' the stan r dard consistently maintained, and with ' the efficient service extended bv the assistants and prompt delivery- of all orders, telephone or verbal, popular appreciation of Little’s cash store should by no means he lacking. ...