DAIRYING PROSPECTS.

Taranaki Daily News, 1 July 1922, Page 4

DAIRYING PROSPECTS.

BRIGHTER SEASON AHEAD. QUALITY THE KEYNOTE. The pact season as it affected dairying industry was a subject toucheAupon by Mr. R. W. D. Robertson, asfti representative of Messrs. Andrew Clemyj ents and Sons, at the annual meeting otf' the North Taranaki Dairy Co. at Urenai on Thursday. Mr. Robertson’s firm had handled the company’s output last, year. Mr. Robertson said that, from an agent’s point of view, he had/ never known a period in which it was more trying to look after the business as during the past season, a condition which he attributed to the rapid fluctuations of the market, fluctuations which he assured the meeting were not due to Tooley Street, but to factors entirely outside the trade. One factor which contributed greatly towards the slumps was that the Government stocks wer«Rfi liquidated. Referring to the proposed dairy pool, ‘ which scheme had been turned down by. , the South Island, the speaker said thah: up to the (present Tooley Street hadl said nothing about the pool; he .pointed out, however, that there had alwaye been one available for factories wishing to use it, he said, in reference to An-* drew Clements and Sons’ pool. His firm believed a pool such as had been proposed would prove unpopular, for the British public resented anything that interfered with free trade and free cosj-, petition. The necessity for maintaining a high* quality was stressed by the who said that so long as the i was right there need be no fear but thai ; the best prices offering would be ob» ; tained. Factories which did not pay,;attention to quality suffered, especially on a falling market. Another important point was that produce must arrive on the English market regularly. The fluctuations in theJ price of cheese last season was largely;, attributable to its irregular arrival Home- j Discussing the prospects for the fnt-* ure, Mr. Robertson considered the outlook very bright, brighter perhaps for. butter than for cheese. Referring to the question of advertising, the speaker said Tooley Street had commenced an advertising campaign which already had done much to solidify the position and to make the hold of New Zealand produce on the Home market much stronger. So long as quality was maintained he be« lieved our produce would be able to compete successfully with the Danish; product. Regarding continuity of supply, the speaker advised New Zealand dairy farmers to carry on for a little longer each season or else hold in store some of the butter manufactured at the height of the season and ship it Home later in the season. Mr. Robertson expressed the opinion that remunerative prices would be obtained in the future and that those producers would be successful who were not farming too priced land.