NEW ZEALAND’S ASSETS.

Taranaki Daily News, 24 May 1922, Page 5

NEW ZEALAND’S ASSETS.

LITTLE KNOWN IN ENGLAND. GREATER PUBLICITY NEEDED. The lack of effective meams of directing the attention of the people of Britain to the scenic and domestic possi l bilities of New Zealand was deplored by several visitors who arrived from London by the Ruahine recently. Dr. F. W. Goodhue, who is visiting the Dominion, said that while every courtesy was shown to inquirers at the High Commissioner’s office, little was being done to attract the man-in-the-street. The average man. thought of Canada, because he could get a passage there for a few pounds, but when it ■was pointed out that Canada had partially closed her doors, and further, that the climate was very severe, Australia was the next country discussed. People seemed to know more about the Commonwealth, and New Zealand should embark on a campaign of modern advertising by press and posters to familiarise Englishmen with the opportunities in the younger land. Mr. W. H. Remington who has been specialising in experimental radiography in London, said: ‘The advertising of New Zealand in London is bad. I should not have known anything about the possibilities of the Dominion as a holiday and tourist resort, but for- the fact that I had a friend in the High Commissioner’s office. Your Government have a land to be proud of; they should advertise it."’ Other passengers expressed similar views, stating that there still existed in England an idea that New Zealand was years behind the times, and that the life was much rougher than in England.