SHOP IN YOUR OWN HOME.

Taranaki Daily News, 15 February 1922, Page 5

SHOP IN YOUR OWN HOME.

ADVERTISED GOODS ARE THE BEST. The advertising columns of the newspapers to-day are like a huge public market place. It is just as if the goods were*'displayed. where you could actually see them—you see pictures, yoa read descriptions, you note prices. What does this mean to the busy housewife and the average man? It means that constantly changing conditions in prices and in market conditions are being reflected every day in the advertisements you see in your newspaper. For instance, it is a fact that some of the non-advertised products made during the scarcity of material, etc., are still on the shelves of dealers, for non-advertised goods sell more slowly than advertised ones, and such goods are apt to be not up-to-date. If, instead of keeping yourself informed by reading advertising, you go to the store and simply take what you find on the shelves or in the showcase you may secure something that is not of the very latest style, made of the very best materials now available, and sold at the lower price now possible where goods are advertised and are “turned over” a great many times a year in the dealer’s stofek.

Turnover is the reason why advertised goods are usually a better value for you; the dealer’s stock is replaced frequently, and so he constantly gets newer and fresher goods, and you and he profit by the very latest price reductions.