PLUCK IS PLUCK.

Taranaki Daily News, 6 April 1921, Page 7

PLUCK IS PLUCK.

AT 3 O’CLOCK IN THE MORNING! (A Monograph by Charles Haines.) Nearly everyone knows the deadly funk of early morn—that bitter realisation of the futility of things, distrust of oneself, and hopeless dread of the future.

It comes on in the wakeful period about 3 a.m. It tinges one’s whole outlook with gloom. At such times wise people resolutely push care aside, in the same and sound assurance thaft. when daylight comes their fears will have vanished like mists before the rising sun. Depression, either personal or national, is merely a temporary condition —a “three-o'clock-in-the-morning” state of mind. The best cure is—to look ahead, stick to business, and expect business td stick to you. It generally does, when a man wills—and works. New Zealand is still well-off. Some people never realise this until they have hit-up against real poverty elsewhere! The value of our exports steadily rose for some years, and everyone knew a “peak”—for the present —had to be reached. Why be surprised?

The men who have been alert are neither surprised nor depressed to-day. They are still looking ahead! “We have lost thousands of pounds during the past few months,” said a merchant the other day, “but we keep on smiling.” That ds three-o’clock-in-the-morning courage!

The abnormal conditions born of war are not “world without end.” We are getting down to bedrock, to solid foundations. The best way to keep sure-footed during the process is to cheer-up, to buck-up, and to keep on working! Expand in outlook—improve in equipment —get on with organisation, now that you have the chance. The reward will surely come. Business is bound to take an upward turn, and those who have worked best—and are ready—will win most.

Our own quarter-century of experience—and the substantial progress we have ourselves made —give us faith in New Zealand, faith in the future, faith in sound advertising.