THE WIZARD LIGHT.

Taranaki Daily News, 17 February 1917, Page 2

THE WIZARD LIGHT.

HOW IT EVOLVED. From prehistoric (lays, when the "Cave Man' illuminated his rocky shelter by means of a wood fire in order to scare away wild beasts, and at the same time enable him to devote the- long dark hours of evening to the making of implements and preparing for the chase on the following day, artificial lighting has been the most important factor ir. making home life cheerful and enjoyable. In course of time, these primitive men developed a rude domestic economy, and discovered that, by,binding a number of thin strips of resinous wood together and using the bundle as a torch a brighter light was produced, and a great saving of fuel effected. These torches or rush lights were in vogue for thousands of years, and it is not until Bible times that we read of the next advanec in domestic lighting, when olive oil was used as an illuminant. The production of olive oil being expensive iuid restricted to a small area, this improvement affected only a limited number of people, and was only a slight advance on the "Cave Man's" methods, because the smoke and soot given off prohibited its use to a great extent in many of the beautiful palaces and temples, which were built of white marble. The tallow candle, with its unsteady light and bad odours, was the next step in advance, and many careful housewives to-day san testify that these are not its only drawbacks, grease spots on carpets and furniture generally follow in the wake of a carelessly-carried candle. The discovery of kerosene revolutionised lighting in city and country districts, illuminant in most country homes and stores to-day. How many beautiful homes in New Zealand lose most of their charm during the evening hours, when home life should be most attractive, because of an extravagant anu dim light. Beautiful furniture and beautiful clothes cannot look their best under such circumstances. Acetylene Gas Lighting has most of the objections of kerosene, besides being even more dangerous, the filling and cleaning of carbide trays being both a risky and unpleasant duty, while the cost of running is higher than for any other lighting sold. The discovery of Coal Gas, and later, Electric Light, lias almost completely stopped the use of kerosene lamps in all cities and towns; but- only those people living in large centres are able to enjoy the advantages 'these great conveniences offer.

Not until the advent of the wonderful invention of "Wizard" Incandescent Gaslight has the country householder or business man been able td procure a lighting plant for his home or business premises having practically all of the advantages of both Electric Light and Coal Gas, with these important improve-, ments—Lower Cost of Running and Absolute Reliability. Farmers find a "Wizard Lighting System" makes the home bright and cheerful. Real value is received for the money spent on the plant, and money is saved every time a "Wizard" Lamp is lighted. Un-to-date storekeepers use ''Wizard" Lamps, and i'rnd that the brilliant light is a great attraction to the store, and the saving in the cost of lighting, together with the extra business that always follows, pays for the initial cost of the plant in a few months. Messrs, Early Bros., 59 Cuba Street, Wellington, will'be pleased to send full particulars and prices.—Gl!)