SPECIAL INTEREST TO THE FARMER.

Taranaki Daily News, 18 November 1916, Page 7

SPECIAL INTEREST TO THE FARMER.

IS THE FARMER A BUSINESS MAN V In Wellington recently a number of commercial travellers were discussing the above question, and one of tliem, a travelling salesman for a new lighting system for country homes, claimed that the average farmer is very much a business man, and to illustrate his argument stated that lie recently approached a leading -'beep farmer in the Wairorapa, with the object of inducing him to have a "Wizard" Lighting System installed in his house. The house was already equipped with acetylene plant, which bad cost over £75, and had been in use less tliar tw< years, while a "Wizard" Plant to replace it would cost about £45. On first thought the idea ot scrapping such an expensive plant did not appeal to the farmer j)s being "good business," but on looking up accounts, i>nd going into figures regarding running costs, he found that the carbide used during the past year just cost £57, while one of the farm hands spent from 30 to 60 minutes each day cleaning and filling 'the carbide trays, and attending to the generator. If the same number of zooms had been lighted for the same numbei of hours with the "Wizard" Lamps, the cost of petrol or benzine, which is jsed to make the gas, would have oeen about £lB, and the "Wizard" Lamps would have given between two and three times the amount of light; besides which the services of the farm hand for from half-an-hour to one hour each day would have been saved, as one minute every second day is sufficient to keep a "Wizard" Plant in.order. This farmer had given largely,to patriotic funds, and had spent a lot of money during the year on farm improvements, N and on first being approached informed the salesman that he could not afford to make the change, hut after satisfying himself that the traveller's and his own figures were correct, be stated, "In this <>Ase it is not a matter of I can't afford to purchase .1 'Wizard'" System, but I can't afford not to buy, because, an outlay of £45 a saving to me.'of at least £3? each year, and I do not know of any other irivestment which jould allow such returns: the purchase of your 'Wizard' Lighting System 'is a profitable .investment, not an expense." This is, the way a real business man always looks at an outlay of money, and he always asks himself, "Cap I afford to be withbut it?" That the salesman in this case was not over-estimating the saving by using "Wizard" Lamps instead of acetylene is "proved by the following letter received by Messrs Early Bros., 50 Cuba street, Wellington, the fole New Zealand agents, from Mr. Seifert, flaxmill owner, Palmerston Xorth. This gentleman is apparently a shrewd Business man, and keeps a careful track of all expenses incurred in connection with his business, and it will be seen that in this case the saving in | running cost was sufficient to pay for the total cost of the plant twice over in one season: — Dear Sirs, —We take great pleasure in letting you know that the "Wizard" Lighting System you installed in our fiaunill at Kairanga has been used continuously during the past season for supplying light for the night shift. Careful accounts have been kept, and we find that it has cost us just £l2 10s for benzine, mantles and globes, while in previous seasons, when acetylene gas was used, our lighting bill was never less, than £7O. The .plant hiys therefore paid for itself twice over in the one season. Besides this, our mill has not had to be stopped once on account of the light failing to bum, while jr. previous seasons a stop had to be made every night to recharge the aeeytlene generator. You may make any use you wish of this letter, and we would be pleased personally to recommend your lamps to anyone roquiring first-alass artificial lights.—Yours faithfully, (Signed) Walter Seifert, Palmerston Xorth. No country resident or storekeeper can afford to .put off purchasing a "Wizard" Lighting System, and should write at once to Messrs Early Bros., Street, Wellington, for particulars and prices. The New Zealand Government is having "Wizard" Lamps installed in new country post' office*, etc. <32