MODERNISING THE TOWN.

Taranaki Daily News, 3 July 1916, Page 6

MODERNISING THE TOWN.

THE REGAL SHOE STORE. Sloyly but surely the Xew Plymouth shop fronts are being modemis-d and brought into line with ti ose of the larger centres. A striking example of this is shown in the premise., wh.i.rh have just been opened in front of the new Everybody's Theatre (near liic Criterion Hotel) by t'e Regal Shoe Store. The entire shop has been remoildclled nnd the latest ideas in fittings and lighting have been introduced, with the result that the shop is now on.- of the most commodious, conifortabh. and convenient in Xew Plymouth. The front of the shop, with its two show v/miows. joined oy an artistic arch, presents an elegant appearance that it would be difficult to surpass even in the larger centres, he windows lend themselves admirably to display, and of this full advantage has been taken by the fim's expert window dresser. The large window i- devoted to the Indies, in which the scheme of decoration, comprising moss decorations, and the dainty foot wear

harmonise in producing a charming effect. The men's window also contains a comprehensive range of men's footwear admirably displayed. The interior arrangement of the shop, too, is most convenient, the shelves are so arranged that any pair of shoes can lie reached by the assistant without any steps. The men's department is in the front of the shop, ami the todies' is immediately behind that. Both are luxuriously furnished, special tip-up seats, lounges and mirrors being provided, whilst plate glass showcases appropriately stocked add to the general effect, ne lighting is a special feature. The Regal Shoe Store is the first to introduce the llolopliane lighting system. This is based on scientific principles, and does away with all g]sr« and also shadows, giving a subdued welldistributed light. The stock is a very varied one, comprising chiefly high grade shoe,s and both town and country customers are catered for. and the usy farmer in town only for a few hours will get prompt attention and satisfaction at the hand of Mr. IT. K. Bullen. the manager, who has had large experience in all the chief centres, or one of his capable assistants. Direct from factory to foot is the firm's motto. Besides taking ovm the leading agencies from the A.B.C. they stock the very popular Regal and Queen Mary shoe, which are so much in demand. The •'Spanker" ami the ■'Shackleton" are both quarantined waterproof .whilst the box hide waterproof, "Pluvolcd," which has been put through the special waterproof process adopted by the military', and which has horse hide waterproof lining, has alread.y proved itself A special feature is the Dnrox sole, which is quaranteed to last twice as long as the best English leather. When one is purchasing boots, it pays to remember that hide is no,w four times as clear as was the case a few years ago, and that therefore it is true economy to purchase the best article, even if the price appears high. The ladies' department is replete with a stock that cannot fail to please even the most fastidious customer. Besides the well-known "Queen Mary," there is Bostocks, Iris, also the Cameo and other leading British makes. Besides catering for the needs of the daintiest lady, the firm recognises that the scarcity of labor is going to compel ladies on the farm to take a hand in the milking. For this purpose they stock a special waterproof dairy hoot of sealette leather. The repair' department is under the personal supervision of Mr. 11. E. Bullen; and in this none but Dnrox and other guaranteed leathers are used.