"ADVERTISE."

Taranaki Daily News, Volume LVI, Issue 219, 16 March 1914, Page 7

"ADVERTISE."

SOUTHLANDER'S ADVICE. ENGLAND IN THE DARK. Mr. B. Seandrett, cx-Mayov of Invercnrgill, returned to the Bluff last week. Interviewed by a News reporter, Mr. Seandrett made several suggestions which might' be put to profitable use in the matter of advertising the Dominion in Great Britain.

"There is," said Mr. Seandrett, "very little news relating to New Zealand in the British newspapers. A visit to the world's metropolis impresses the fact upon us that we as a country are of little importance to the world. It is a duty we owe to ourselves to make New Zealand better known. One means would be effective with the bulk of Brii tish people, by compiling a weekly cable, reaching London every Friday at midi night, in time for the Saturday morning newspapers, stating, say, that the steamer Ruapehu left Wellington for London with 50,000 carcases of lamb and 200 tons of cheese, or whatever the case might be. People who should be well informed have no idea of our importance as producers of food. Cables of that character stimulate thought about our resources, and with occasional political news would make the Dominion better known. Canada has agents in every town in Scotland, empowered to issue cheap passages to that country, and in the windows of those agents are photographs of farms, and, when the eason suits, samples of what Canada produces. The Commonwealth of Australia is erecting offices on perhaps tne mot prominent site in London. Part of the building is already erected, and great advertisements are displayed, inviting people to settle in Australia, 'the land of sunshine and prosperity.' We might follow a different line, and have a New Zealander who bus wide knowledge of the Dominion employed as a travelling lecturer, exhibiting lantern slides of towns and farms, sheep in yards and views of landscapes. The should be constantly travelling from the south to the north'of the United Kingdom during the whole of the year, giving free lectures. Two thousand pounds yearly would, 1 think, cover all the expenses. He would require a suitable man who should know the Dominion to work the lantern slides and who also could post placards in the places visited. What the country wants, and 1 think could get in this way, are the sons of farmers, smaller fanners, who know how to work and are not afraid of it. I think 1 have inlluenced quite n number of voung men and women of that class to 'try New Zealand. A suitable man devoted to that duty would he able to prevail upon hundreds to try their fortune in this grand little country."