Page 4 Advertisements Column 4

Taranaki Daily News, Volume LV, Issue 292, 2 May 1913, Page 4

BLANKETS, RUGS, OVERCOATS. ADVANCE SALES. AT THE MELBOURNE. At no other period in our whole history have we been enabled to offer such astounding values in staple jjoods as at present. Various reason's may be adduced to show the reasons for this happy state of affairs, wider buying scope—due to the increase in the number of our branches—and foresight in forward buying when the price of wool was low. Our five Taranaki stores distribute such a huge volume of merchandise that manufacturers and "jobbers" are eager competitors for our "spot" cash business, with the result that we buy and sell at prices that make our competitors fairly wonder "how it's done." Just as we benefit bv our 'spot" cash buyingmethods, so does the buyer who deals nt our stores, because -the savings effected by us are in turn passed on to him, thus consolidating our goodwill and increasing our sales. The savings on these offerings are fine examples of -the benefits derii'ed by shopping at the Melbourne. . Tliree-guarter bed all-wool white colonial blankets, 16s Od pair? large doublC-bcd'size, JOs Oil pair; singlebed grey blankets 83 9d pair; t'ugs, 5s lid to 15s Cd; little boys' overcoats, ss, lid, 6s Od- to 10s Oil-; ladies' lovely raincoats, 22s fid; in»n!s rubher..poats, 255; heavy tweed coats,' 39» ild; coats, 37s 6d j men's grey 'ntbfc'oKft. on]* *2a fid.