Page 6 Advertisements Column 1

Taranaki Daily News, Volume LIV, Issue 282, 25 May 1912, Page 6

of the new Cambridge University (11th) Edition of the The volume on this side (the ordinary paper impression) is .2% in. thick, and weighs 8 lb. It costs 15s. lOd. The total price for the complete new set of 29 volumesi isjr£22 19s. 2d. This illustration is drawn exact to scale from a photograph. litis illustration gives a good idea of the relative size and appearance of the ordinary paper and thin India paper volumes of the new Encyclopaedia'Britannica. There -are many desirable features in the India Paper volume—its neat appearance," its lightness'for handling, its convenience for reading—which will appeal'to you, as they have appealed to 90 per cent, of New Zealand purchasers. This style is strongly recommended. At the same' time, you must remember that it is the book itself which counts, and it is better to hay c this indispensable work in its cheapest form than not at all. The order-form below shows the instalment terms for both the ordinary and the by mohthly instalments of One Guinea 1 each. The choice of India paper only means that the instalments most be continued for another two months. Perhaps even £22 odd seems to yon a large sum to spend on a single workthough yon must remember that the hew Encyclopaedia Britannica is not a single work bat a complete library in itself, and that it contains as much reading matter as 500 ordinary volumes, which yon are therefore obtaining in this compactlorm at less than a shilling each. The cost is really small if you remember also that payments may be spread •ver two years, and that your nse of the volumes will extend over many more. The thin India paper volume shown on this side is less than 1 in. thick, and weighs 31b. It costs The total price for the complete new set of 29 volumes is—£24 13s. Both the volumes contain identically the same matter —text and plates. You are not asked to pay £22 for anything of temporary value or ephemeral use. You would consider £2 a year a trifling amount to spend on the best reading, on works of reference, on educational books, and on the higher forms of literature. But, if you regard it fairly, that is the most you can say that the new Encyclopaedia Britannica will cost you. Ten or twelve years is a low estimate to put on the life of its usefulness. The Cambridge Uuiversity Press has recognised this fact by engaging that no further edition shall be issued before 1925 at soonest. There are articles in the work by famous men, contributions from eminent writers, which will never be published' elsewhere. Other important articles will form the basis of future text-books, which you will not need to buy if you possess the Encyclopaedia Britannica. Your ownership of this, work will allow you to economise oh other educational and literary expenditure without any danger of falling behind in the race of culture. When you take these facts into account, you will realise that the purchase is an investment which will actually save yoa much money, besides increasing your earning-power, But you must make up your mind quickly if you want the work at its lowest price. The present stock in New Zealand is being rapidly depleted. When it is sold out, the price will at once be increased and the easy terms withdrawn. Therefore send the Order Form To-day. . The price to-day is 15s. lOd. a volume. Ultimately it will be increased to Procrastination, we know, is the thief of Time. Here it is the thief of good solid Money. The posting of your order to-day will save pounds. Delay will not only mean an increased price, but long delay while your order is sent to Cambridge. . If you have not yet seen the books or obtained the prospectus describing thejn, you may do both at the office of this paper, or at-the-New' Zealand office of the Cambridge University Press, 2 Harris Street, Wellington. But you must do so without delay, or you may be too late. Probably you are in no doubt as to the educational value of the new Encyclopaedia Britannica. You only need to use the order form given below Your prompt decision, your power to grasp an opportunity, your ability to see and catch promptly at a swiftly passing chance, will never bring a greater reward than in the immediate purchase of the new Encyclopaedia Britannica The time for leisurely meditation has nassed. This is the time for prompt decision. Therefore send your order TO-DAY. v This Order Form is for IMMEDIATE USE only. It will not be valid when the price is raised within the next few days. ITO THE CAMBRIDGE UNIVERSITY PRESS, 2 HARRIS STREET, WELLINGTON. P.O. Box 142. I jßßclose £1 I*. Please send me the 29 volumes of the new Encyclopaedia Britannica (11th edition) in the style marked m the opposite column, for which I undertake to complete payment as here shown. * India paper, in cloth binding, 25 further monthly payments of £1 Is. (Nett Cash Price. £24 135.) * Ordinary paper, in cloth binding, 23' further monthly payments of £1 Is. (Nett Cash Price, £22 19s. 2d.) * Strike out one of these paragraphs. NAME AltoJffiSs Instalments may be paid by cheque or postal note, or at any branch of the Bank of New South Wales. Particulars of prices in other bindings, and of special book-cases, will be sent on application.