Page 6 Advertisements Column 2

Taranaki Daily News, Volume LIV, Issue 233, 30 March 1912, Page 6

THE BOOK AND THE BARGAIN The response to the offer of the Cambridge University Press has been ! so rapid that no further announcement of the new Encyclopaedia Britannica on the subscription terms will be made for the present. This may probably be your very last chance of securing a set at the minimum price—see below. When the Cambridge University Press first announced its temporary offer of the new Encyclopaedia Britannica to New Zealand readers at the minimum price originally charged to English subscribers in advance of publication, it was confidently expected that widespread interest would be aroused and an immediate demand for the work be stimulated. But the interest and demand prove to be greater than could be anticipated. It is less than two weeks since the first public announcement was made in the Dominion. Yet inquiries and orders have been received in such numbers that it seems possible tHt the whole available stock may be sold without any need of further advertisement. Such a sale in so short a time would indeed be without precedent, even in New Zealand, where the desire for the very best of authoritative and educational books is far above the average. Perhaps it may therefore be possible to repeat the offer at a later date. But particulars of the book and the bargain have now been sent to so many persons that, if only a moderate proportion decide to buy, the limited stock available will be exhausted. In order to prevent such disappointment as might therefore be caused by continuing to invite orders, and to give those who have already inquired an opportunity of deciding whether they will buy, it has been decided for the present to make this THE LAST ANNOUNCEMENT of the new Encyclopaedia Britannica at the minimum price, and of the offer to send a detailed prospectus of the work to inquirers. Do you realize just what this means ? It means that, if you have not already made inquiries about the new Encyclopaedia Britannica, this may be your last chance of doing so whilst the present minimum price is in force. If you have received the prospectus and order-form, any delay in sending your order (with the initial payment of one guinea) means that the minimum price may probably have been increased when you do decide. It means that, when you see . the new Encyclopaedia Britannica in a friend's house, hear his enthusiastic praise of its usefulness, and feel that you also must have a set, you may only -be able to do so by spending some pounds more than you need now, and by waiting till your order can be transmitted to Cambridge, and by paying freight from England. The new Encyclopaedia Britannica may be bought to-day at the minimum price, in various bindings, and printed either on ordinary paper, or the thin India paper. But even if the entire stock is not immediately exhausted, that of any particular stylp may be. If you delay till this happens to your own preference, you will either have to choose again or to pay several pounds more. o Pm m I A volume ot the new Encyclopaedia Britannica on the extremely thin India paper can be doubled back and held in one hand for comfort in reading. It is URGENT then that you should AT ONQE send for particulars (using the coupon below), and, on receipt of them, tMt you should promptly decide on purchase and forward the order-form at the subscription price. "the Tincst Book in \k Ulorld." This is the title given to the new Encyclopaedia Britannica by an enthusiastic purchaser. It is not surprising that most of the 50,000 persons who have now bought this wonderful book are enthusiastic. They bought it, perhaps, because they felt the need of a trustworthy work of reference, or for the sake of their children's education, or simply because they desired the luxury of being able to look up any subject of passing or permanent interest and thereby add to their useful store of knowledge. But when they got the new Encyclopaedia Britannica, they found that they had all this —and a great deal more. They have a book so beautifully made that it is a joy to look at. They find the articles written so lucidly that the mere reading of them is a pleasure and an education in style. They discover that the most out-of-the-way and technical subjects are treated with a fullness and clearness beyond their expectations; that matters of every-day concern are authoritatively described; that there is no important person or place or event in the world of to-day, no. industry or art, no science or literature, no social or political question, no game or sport even, on which the fullest information does not lie ready to hand; that scattered liberally throughout the book are beautiful and informative illustrations and maps; briefly, that there is nothing they can possibly want to know which the new Encyclopaedia does not tell them, on the authority of a leading specialist. That is why so many of the purchasers, not in New Zealand alone but in all parts of the world, have written to say that they never made a better investment in their lives. " The Finest Book in the World " —it is a proud title to claim, and you who have not seen the work may incline to doubt its accuracy. But take the points which entitle the book to be called the finest, consider one by one the features which the new Encyclopaedia Britannica —and it alone among encyclopaedias —boasts, see the work itself, handle the volumes and dip into the articles, and it is certain that you will add one more to the number of persons who are sounding the praise of the new Encyclopaedia Britannica. Its articles cover every possible subject of interest to the human race. The information is not only comprehensive, but it is clearly and concisely given. The men who have written the work are the masters and leaders in their particular subjects. They know just what a practical man needs to learn, because they are practical men themselves. They have the latest and best knowledge on all subjects—sheep-breeding or shipping, architecture or national defence, photography or potato-blight, strikes or aviation, football or consumption. The reputation of the work is such that men and women in the highest ranks of knowledge were proud to give freely of their stores of experience and life-study. The whole work is splendidly illustrated. There are so many cases where exact knowledge needs visual assistance that the editors have made the freest use of illustration —in pictures of great works of art, in photographs of submarines and flying machines, of prize cattle, sheep and horses —wherever, in short, a picture adds to the interest or information in an article. There are more than 8000 illustrations and maps. The best of knowledge is useless if it is not readily accessible.- In the new Encyclopaedia Britannica every item can be found at once. The alphabetical grouping of subjects under 40,000 headings makes it needless as a rule to consult the index, with its 500,000 references to smaller facts. This index is without exception the finest ever made. In the material format of the book, again, paper, printing and binding represent the absolute high-water-mark of British workmanship. The India paper impression is a joy for ever —not only a thing of beauty, but a useful invention which allows the 11th edition to be housed in one-third of the space occupied by the 10th, though it contains 2,000,000 words more. The illustration on this page shows how easy it is to read an India paper volume —and this advantage has been siecured without resorting to flimsy paper or eye-wearing type. The flexible leather bindings are the latest and best development of the book-binder's art. A volume may be doubled back, cover to cover, without injury; and, weighing less than 31b., can be held by a lady in one hand without fatigue (see illustration). Here, then, are the chief points which entitle the new Encyclopaedia Britannica to be called " the Finest Book in the World." It is a new and up-to-date (1910) work, published in 1911 by the University of Cambridge. Every word in it can be trusted as the utterance of an acknowledged expert. The high standard of the contributors ensures the readableness as well as the educative value of the articles. " It is profusely illustrated. Its arrangement and index make it simplicity itself to consult. Its type and format make, it a pleasure to read. And YOU can have this " Finest Book in the World" in your own home, and always at your elbow, on the easiest terms and at the lowest price—if you do not delay too long. One guinea in cash brings the complete set of 29 volumes to your door, and you can complete the payment by small monthly instalments on terms suitable to every income. But the sets for sale in New Zealand at the minimum price are strictly limited in number. As soon as they are sold, the price will be increased to that now in force at Home. Orders are being received so fast that only those who make immediate application can be sure of obtaining a set at the present minimum price, which represents a discount of 47 per cent, from the price at which the work will ultimately be sold in New Zealand. If you have already received an order-form showing the prices invarious styles, fill it in and post it without delay. Otherwise send this coupon for particulars TO-DAY—it may be your last opportunity. At the cost of a penny stamp you can obtain a 40page pamphlet giving a full account of the most wonderful book ever offered to New Zealanders. This coupon may possibly not appear again in this paper. To THE CAMBRIDGE UNIVERSITY PRESS, 2 Harris Street, Wellington. P.O. Box 142. Please send me, gratis and post free, the illustrated prospectus, specijjieu pages aud prices of the new Encyclopaedia Britannica, Name,, Address., Tn. 12