ENTERTAINMENTS

Taranaki Daily News, Volume LIV, Issue 182, 31 January 1912, Page 4

ENTERTAINMENTS

•EMPIRE THEATRE. The new theatre was again well filled last , night, when the current programme was screened for the last time. To-night a complete change of programme will be screened, including the first local picture secured and reproduced by a local company. The picture includes views of the East End Surf Club's annual picnic, taken at the beach last Thursday, showing surf bathing, chewing the tape, the American pony, pillow fighting, Church of England picnic, lollie 'scramble, bun and treacle competition, and vigws of the holiday crowd, in which numbers will find that the camera man has caught, them unaware. Printing the Taranaki Herald is also to be included, showing a general view o/ the building, front office and staff, editorial room, linotype/ room, stereo room, compositors', room., Foster printing press at work. ' The picture is nicely toned, which gives a very realistic and pleasing effect, The advantages that this class of film have as an advertising medium will clearly appeal to every resident that has any interest in the advancing of Taranaki. Enterprise is a much misused and libelled word, but it can certainly be credited to the manager of the Empire Theatre, as the erection of a plant to do this manner of work is extremely costly, and the expense of producing pictures is far heavier than the general public are aware.