THE DROOP IN POST-CARDS.

Taranaki Daily News, Volume LIV, Issue 105, 11 January 1912, Page 8

THE DROOP IN POST-CARDS.

PUBLIC TIEING. Auckland, Wednesday. The great postcard craze, which rose to a dizzy height some years back, has gradually fallen to very much of a sides' with the big shops in Auckland. During, the past year there has been a very perceptible slackening off in the demand. A leading 'bookseller, who still stocks fairly large quantities of postcards, informed a Herald reporter yesterday I that only in a few instances did the trade warrant big window displays. The public taste had been caught by some other novelty, and now the artistic photograph of the smiling beauty-actress, and the illustrated joke on a hitrhlycolored card hold little attraction for man and maid. There was a time when a large number of people learned the names, and became acquainted with the faces of London's leading actresses by means of postcards than fov the illustrated papers, but it was very much different now. Actresses, and actors, too, no longer add big sums to their salaries by posing for the picture postcard public. Those with a voice find that it pays better to sing into a phonograph.