Page 4 Advertisements Column 5

Taranaki Daily News, Volume LIII, Issue 54, 13 June 1910, Page 4

BOOTS AND SHOES. WHO SAYS HIGH PRICES? Buy your footwear at the Melbourne's Great Rebuilding Sale, and you need not pay more than you did a year or two years airo, and your savings will be greater than ever. Undoubtedly the price of raw material has advanced, but our buying organisation—ever on the qur vive—anticipated the rise, and contract* were placed at the old prices bv our manager when in England, which will carry us well on to the end of 1010. Most stores—were they in the happy position we're in—would sell at advanced rates—fully 20 per cent.—and pocket the extra profit. But that is not the policy of the Melbourne. We sell as we buy. Take as an example our famous Hss M welted iboots for men. Here is a boot that other stores sold at 255. Now put on an advance of 20 per cent. This, you will see, brings the iprice wp to 30s. Had we to do the same thing with our famous 10s 9d line we'd have to ask vou 20s for it. But we're not doing it. That 5s the point. We're still selling at old prices; hence the increased savings above mentioned.—Advt.