Musical Post-cards.

Taranaki Daily News, Volume XLVI, Issue 246, 21 October 1904, Page 4

Musical Post-cards.

A striking novelty in picture postcards is about to be pluced on the market by a French syndicate. To en ordinary pictorial card is fixtxl a very thin transparent gelatine disc, on which is impressed ' a gramophone musical record. A hole is pierc- : ed through the centre of the disc, and the post-card can be placed on an ordinary VtaUclng machine" and played I in the usual way. | The musical post-card opens up an entirely new field for the craze. Pho- , tognaphs of great singers and comI posers will be accompanied by exI tracts from their works, pictures of national flags by the anthems of dif- | ferent countries, and so on in endless ■ variety. Candidates for .political honours, instead of sending merely their photographs to constituents, will bo able to accompany them with the phonographic records of an election address. It is believed that, as private greeting cards, the new carles postales will have on enormous voguo. Instead of wishing their friends a "Merry Christmas a nd a Happy New Year" in cold print, Mr and Mrs Smith will be able to send a spoken measago broadcast through tho post. A field is also opened up to the practical joker by the new cards. \ | inapprppri|a-te musical postcards may very well take the place of the almost obsolete "comic" valentine.while "surprise" post-cards, the message of which cannot be discovered until the disc is placed on a gramophone, are certain to have a large sale. The additional cost a s compared , with ordinary cards is very slight. Tho disc, being perfectly transparent does not in any way interfere with , tho picture beneath. As a novel advertising medium the new cards are certain to be popular. French champagne firms are already having pictoridl cards printed which will literally sing the praises of thoir 1 wares.—Daily Mail.