Page 3 Advertisements Column 5

Taranaki Daily News, Volume XLVI, Issue 99, 30 April 1904, Page 3

IMPORTANT ANNOUNCEMENT MADE BY (LONDON) recently completed ENCYCLOPEDIA brought absolutely up to date in all subjects and completed last year, under the editorship of Sir Donald Mackenzie Wallace, K.C.1.E., K.C.V.0., in 35 Large Quarto Volumes (30,000 Pages, 26,000 Articles by 2,000 Contributors, 12,014 Maps and Illustrations), is offered for a short while in New Zealand, direct by the Publishers, "The Times" (London)— which has sole and entire control of the work—at Less than Half the Catalogue Price

THE announcement which " The Times" (London) has pleasure in * making in New Zealand to-day, is a matter not merely of general interest to everybody, as concerning the latest edition, brought absolutely up to date, of a famous book—it is also a matter of personal interest to you individually, because the recently completed Encyclopaedia Britannica is neither expensive nor a mere luxury. It is, on the contrary, the most useful possession a man can have, and one which you can easily afford to buy, however modest your income may be, at the present price, and upon the present terms. The announcement is, moreover, of urgent interest to you, because this present price (less than half the catalogue price) and these present terms (delivery of the entire 35 volumes of the recently completed work for a first payment of only 21/- to be followed by further small instalments), are only for a very short time, and when they have been withdrawn, as they shortly must be, the full catalogue price will be in force—without the option of the instalment system— and the full catalogue price is more than double the present price. Judge for yourself-only be prompt ■ In view of the importance of the newly completed work itself, in fiew of the very short time during which the present offer can be held open, and of the greatly higher price which must soon be charged for it, " The Times " Ims taken the greatest care to provide the tidiest material in the shape of a sample book from which you can, in your home, promptly and yet at your leisure, form your own judgment of the recently completed work, and of the value sucli a possession would be to you individually. Only you must enquire for particulars nt once, in order that you may make your examination without delay, and so bo, sure of being in time to subscribe for the work while it is still so cheap if, upon examination, you decide that you wish to have it. The recently completed Encyclopaedia Britannica is supplied direct *by " The Times" (London), (which publishes and has sole control of the work) from its New Zealand Office in Wellington, and everyone who enquires at once will receive, with the sample book of 220 pages, full details of the temporary offer, which will put him in a position to purchase at less than halt' the prices shortly to be in force. (See Inquiry Eorm at foot of this page.) Before "The Times" undertook the great task of bringing the national library of reading and reference up to date, the Encyclopaedia Britannica was the best encyclopaedia in existence—it is now the best encyclopedia imaginable. Completed only last year, it presents in its articles the latest facts and figures on every subject. Upon whatever question you turn to its pages you will find there the latest events in history, the last discoveries of science, the most advanced methods in commerce, agriculture, manufactures, engineering, the most recent developments in the arts. But it is only telling hall: the story to say the Encyclopaedia Britannica just completed treats of wireless telegraphy, of electric traction, of radium, motor cars, air ships, submarines, that it includes biographies of Mr. Chamberlain and the Czar, that it gives the history of the South African campaign, and describes the Dreyfus case. What gives even more striking testimony of the progressive spirit in which the work was undertaken is the great length at which recent developments, current politics, and the latest achievements in every held are treated. Hitherto encyclopaedias have erred in always devoting disproportionate space to the past. The latest edition of the Encyclopaedia Britannica lias made a new departure—and one which the people of this space Avhu than ohc-Il c quick to appreciate at it> devotes to the present. It of the total space of the 35 i value—in the amount of 'wen computed that more ments of our oicn days 2000 of the Most Distinguished Men of the Day fiver siuce the days when the Encyclopedia Britannica counted among its roll of contrioutors to earlier editions such names as Scott, Macuulay, Be Qnincni/, Aiw/n, James Mill., the national work of reference lias held a place apart from all other eneyclopa'dias for the distinction of its contributors. Utit at no period of its history could Uie great, work claim so absolutely to represent the best thought of its times as it: does now. The recently completed edition is the work of contributors not merely learned, well informed, erudite, but of men whose word on their own subject counts as first hand authority, men who have given, and are giving, by Ihoir own original achievements, to our lime the aspect it. wears. Is it to be wondered at that modem armies and contemporary warfare arc authoritatively treated when the Departmental Editor of the Encyclopedia Britannica for military Affairs was Sit George Sydenham Clarke, Ihe officer who has been chosen to sit on the committee of three to advise upon the re-organisation of tho War Office, and when the list of contributors on military aud naval matters includes such names aa Field Marshal The first thing to do is to form your own judgment of the great work recently completed- take this first step at once by using this Inquiry Form to-day. If you put off even the first step of learning for yourself exactly what sort of a hook it is, you will lose the most precious thing of all—namely, the days during which it is being sold at a price that you can easily afford. For iv/;e/j these days are over, the recently completed Encyclopaedia Britannica will cost more than twice its present price, without the option of payment by Instalments, and once in force this higher price will never be reduced.

Sir Evelyn Wood, General Sir Frederick Maurice, Admiral Sir Cyprian Bridge, and Sir J. 0. Colomb f Ts it surprising to find the article on. Ships authoritative in its account of recent, developments when we learn that it is written by the engineer who has in his hands the construction of ships for the British navy, Mr. Philip Watts, the Naval Constructor to the Admiralty ; or Unit the subjects of Canals and Lighthouses are authoritatively treated l>y Sir E. Lender Williams, the engineer of the Manchester Ship Canal, and Mr, William Tregartlien Douglass, the builder of the Eddystone Lighthouse ':'% Who can write with more authority of recent political movements in New Zealand than the Hon. William Pember llee-vcs; or of the British occupation of Central Africa and Uganda than Sir Frederick Liigard and Sir Harry Johnston; oi Egypt than Sir John Lowndes Qortt, a New /'ealander by birth, who lias recently been called from his post in the financial ad ministraf ion of Egypt to bo made Assistant Secretary of State for Foreign Affairs? Lord Kelvin in L'hysics; Lord Rayleiyh, Sir William Croohes, Professor Deioar in Chemistry; Sir Michael Foster i n Physiology; Sir Norman Lockyer, Sir Robert Ball, Br. Simon Newcomb in Astronomy; Sir Archibald Oeikie, in Geology; Professor Fleming mi Professor fflihtt Thomson in Electricity; Professor Bay Lankester in Zoology—these aro some among the men of science who have collaborated to make the book. Among men and women oi letters who have contributed are Algernon Charles Swinburne, Sir Leslie Stephen, Mr. John Morley, Mr. Marion Crawford, Mrs. Humphrey Ward, "John Oliver B;obbei" In their respective, communities there are no greater authorities than Cardinal Gibbons, i\ie Bishop oj Jlipon, Principal Fairbairn, who are among the contributors on religious subjects. In every field we find the same level of authority. If you look up "Magic," you will liud an article written by Mr. Maskelyne; Dr. Hansen is among those who deal with Polar Exploration; Mr. ttyWim writes on Australian Statistics; Mr. Alfred Karmsworth on Newspapers; Professor Z/>«'('ns, whowasrecently summonedhy Mr.ChamberlaintodovQto himself to investigating the tariff question, writes on Economics. . . . The list might be continued for pages--a list of 2000 of the greatest authorities of our time. The most Readable and yet the quickest for Reference It need scarcity bo said that volumes containing between twenty and thirty thousand pages written by 2,000 men of such distinction constitute the most interesting' library of general reading imaginable. Though they lack all other books, the inmates of a house which contains the recently completed Encyclopaedia Britannica will never run short of good reading. Merely looked at as a source of entertainment, it is the best library a man can have. And yet no work of reference yields more quickly the answer to a specific question, for an index of over 600,000 entries (the largest index ever made) points the inquirer to the page, and the quarter of that page, where he will find the information for which he is searching. OS Practical Help in every Business and Profession The habit of referring to so readable a library is easily acquired, and such a habit adds immensely to our interest in all that we read and hear and see around us—nay, it adds greatly to practical efficiency in the actual business, whatever it may be, in which a man is occupied. The work is, indeed, indispensable to all who would get on In the world, or who would help their children forward. The utility of education in the most practical sense, the increased leverage which knowledge gives in every path of life, are being recognised more and more sharply every day. In the Encyolopgedia Britannica you have the best means of increasing your knowledge by reading, and you have, moreover, a resource which will not fail you when, upon any given occasion, it is of importance to you to be informed on any particular point. No man, in these days of specialised knowledge, can know everything; but the*possessor of the 35 volumes has this advantage over the rest of the world—he knows where to find authoritative information on every subject. .s* Why the price must soon be more than doubled Such is the book which "The Times " offers in New Zealand to-day at less than half-price,-and for small instalments—but only for a short time. Very soon the present price Trill be more than doubled. Why ? Why should a possession, which is needed perhaps even more by the man of small means than by his richer neighbour, be sold for a higher price—a price at which some, at any rate, could scarcely hope ever to get it ? The answer is not far to seek. The recently completed Encyclopaedia Britannica must shortly be sold at a higher price in order to enable the publishers to offer it to-day at so very low a price. The book is indispensable, and it is to the future sale at the full price that " The Times " looks for a return upon its enormous outlay of capital on a work (the cost of production was over £300,000) which it now offers in New Zealand at less than half-price. Already in the United Kingdom the olfei' which is now made in New Zealand lias been withdrawn, and the full pi-ice is in force. Very soon the prices will lie more than doubled here also. But although the period is short, the occasion is open to everyone before it I'Hlll'ifUnl'lll Address; "P.O. Box 285, Wellington," , , and post now in an open envelope (or a *"• To the Manaoeii, "The Times" (Loxjiojr), STAMP. N.Z. Omcji: WKtusoTOJf, P.O. Box 285. Dftto 1904. Please send me, gratis and post free, the 220-paye illustrated, book describing the recently completed Encyclopaedia .Britannica, and full particulars of the present temporary offer at less than half-price and upon the instalment system. Address ...... 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