PACKET CHEESE

Taranaki Central Press, Volume IV, Issue 456, 14 June 1937, Page 6

PACKET CHEESE

SALE IN BRITAIN New Zealand’s Share Press Association —Copyright. London, May 1. A statement made recently in New Zealand by Mrs. Newland Fletcher that the Dominion has made no attempt to cater for the increasing demand for packet cheese in Britain has aroused some comment in dairy produce circles in London. There is, perhaps, some ground for the complaint but the actual position is that the bulk of the packet cheese manufactured in England to-day has New Zealand cheese for its basis. Packet cheese is becoming increasingly popular in England—the- Board of Trade’s figures show that 297,000 tons were sold in 1935 as against 273,000 tons in 1934—and 32 firms are engaged in its manufacture. One of ' these manufacturers spends annually three times as much on advertising his product as is spent on advertising the whole of New Zealand dairy produce in this country each year. The opinion generally adopted in London is thalt it would not be iaKogether good business for New Zealand farming interests to enter into competition with these firms and to withfiold cheese from ahem for the purpose of processing it themselves, particularly when so large a proportion of the Dominion’s l cheese is bought for that very purpose. Actually there has been a New Zealand packea cheese on the English market for the past three years. It is guaranteed to be manufactured from New Zealand cheese, and It is sold as such.