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Taranaki Central Press, Volume IV, Issue 426, 6 May 1937, Page 7

“A pal o’ mine,” he said, as he entered the shop, l “ ’as bin boosting some baeea what ’e buys off you, but my mem'ry ain’t what it was, and I dismember the name of this ’ere baeea. Now what is it?” “I stock all the Wanted brands,” laughed the tobacconist, ‘‘but if you don’t know what you want, how can I tell you?” The forgetful party frowned and scratched his head. “All I mind,” he said, “is that there’s only five brands of this here baeea.” “Ah!” said the tobacconist, “Now youTe talking! You mean ‘toasted.’ There’s only five brands of that, and, believe me, they’re the goods! Talk about flavour and bouquet! So pure, too! Next to no nicotine in them! That's what toasting does! The live brands are Cut Plug No. 10 (Bullshead), Cavendish, Navy Cut No. 3 (Bulldog), Riverhead Gold, and Desert Gold.” “‘Toasted!’ That’s it!” exclaimed the customer; “I remember now!” “Well,” said the tobacconist, “I know you like something full-flavoured, so I’ll recommend Cut Plug No. 10. You’ll like that!” He did.