N.Z. PUBLICITY.

Taranaki Central Press, Volume IV, Issue 407, 14 April 1937, Page 6

N.Z. PUBLICITY.

0 AUSTRALIA LICKED. | j Advertising In America. ' l' Sydney. April 9. i “New Zealand lias Australia licked : for advertising in ihe United Stated.” , This is the testimony of a young Syd- : neyite who is now studying dentistry it at Chicago. Mr L. Mcl)ernio::t is tihe lj son of a ■v'elkknown Sydney business |( man, and, having got a scholarship at, Sydney University, is “taking it i on:” >at the North-Western Univers- p ity. Ji In a recent letter to his father he < says ihe Americans clamour for news : of Australia and cannot get enough | of it. They know Australia chiefly i by the immortal Anzacs, our sporting I activities 'and our queer animals, i But about New Zealand Mr McDer- s mott has a very different tale to tell. ; 'New Zealand publicity in America is magnificent. The Dominion has l .Australia badly bea.ten in this re. i sped, and it is a disgrace to us.” Air McDermott is president of the i foreign or overseas student body at the North-Western University, and his letters show that, he has had ex. • ( optional opportunities for forming | • opinions on the matters that he dis- ; cusses. It does seem unfortunate •; that Australia, with its splendid re. i sources and magnificent potential- ; iiies should be content to remain I practically unknown to the Ameri- i cans. But it is all the more credit? ; able to New Zealanders that; the Do- J minion has not been satisfied to fol- 1 low this example. Evidently the officials responsible for advertising Ne'vv : Zealand’s resources and scenery ;abroad ’and giving publicity to the i many attractions that the Dominion | offers to tourists and travell.ers have | done their work well. j It would bo interesting if it were possible to discover how far the publicity organised by our Tourist Department throughout the United States has contributed toward the success of the great trans-Pacific cooperative scheme of aviation by which the Americans and the New Zealanders are now so closely linked : together.