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Taranaki Central Press, Volume IV, Issue 397, 2 April 1937, Page 6

Mrs Mollison, tile famous airwoman Amy Johnson that vas (“Our Amy,” aS they call her in her native Hull), has been telling a pressman that when making one of her sensational flights she often finds a cigarette “a real comfort.” Well, there’s nothing like a smoke when you need a cool head and a steady nerve. Men discovered that long before smoking became fashionable among women. And if you want the acme of comfort and real solace, try "toasted”! It makes the most delightful of all cigarettes (you can roll tsh full-sized beauties for 4d. or less of either Riverhead Gold or Desert Gold, the two leading cigarette tobaccos), while toasted is also unequalled for the pipe. There's a fascination about it you’ll look for in vain in other tobaccos. And it’s so pure! That’s what toasting does, kills the nicotine and makes the five famous brands, Cut Plug Wo. 10 (Bullshead) Navy Cut No. 3 (Bulldog), Cavendish, Rierhead Gold and Desert Gold, safe and sure for even the heavy smoker. But beware of shoddy Imitations!