“Beauty Should Be Seen..."
No girl should make beauty her main topic of cosversation. One who talks about face treatments, discusses, vA ight problems and pesters everyone she meets for advice about her coiffure is likely to be pretty much of a bore. Correct care of complexion, hands, figure and hair is a personal problem and others are interested only in the results—certainly not in details of the methods. Furthermore, it is a mistake to devote more time , to physical glorification than is absolutely necessary. One who spends all of her leisure hours with cold cream pot and nail file and never has time to read a newspaper or a book or to relax and think has a poor sense of values. For the average individual, with no particular defects that need special attention, 20 minutes in the morning, and forty minutes at night every dby, plus' tw’o hours a week for the beauty shop or a shampoo, should suffice. Business women, especially, have trained thu-mselves to get through several setting-up exercises, a quick shower, creaming and application of make-up in 20 minuses. At night, a warm bath, simple face treatment, thorough brushing anj a couple of whisks with nail file or emery board should require no more than 40 minutes.
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https://paperspast.natlib.govt.nz/newspapers/TCP19370327.2.3.3
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Taranaki Central Press, Volume IV, Issue 393, 27 March 1937, Page 2
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211“Beauty Should Be Seen..." Taranaki Central Press, Volume IV, Issue 393, 27 March 1937, Page 2
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