WOOL PUBLICITY CAMPAIGN

Taranaki Central Press, Volume IV, Issue 339, 21 January 1937, Page 6

WOOL PUBLICITY CAMPAIGN

LONDON SECRETARIAT . SPENDING £50,000 Inter-Dominion Conference Of Woolgrowers. Press Association —Copyright. Melbourne, Jan. 20.

Plans for the administration of a world wool publicity campaign were adopted by the inter-Dominion conference of wool-growers to-day. They include provision for a highly paid secretariat which will have its headquarters at London. The secretariat will be guided by an executive committee consisting of one or two representatives of each country and an advisory council.

The secretariat will consist of one representative of each country -whose functions will be to investigate phases of wool industry throughout the w T orld in order to formulate a compaign for the promotion of wool, to Isuibmit recommendations to the executive concerning funds for research, to investigate the control of general publicity media and to provide facilities for industrial and commercial liason for the promotion of the use of and trade in wool, pure wool and wool mixture goods. The campaign is expected to cost £50,000 a year. Australia will probably provide £30,000 and New Zealand and South Africa the remainder. Argentina and the manufacturing interests may come into the scheme later.

At the conclusion the conference announced the quotas payable towards the fund of £50,000 for the publicity plan. The quotas were fix«d according to the proportion of wool exported by each country in the last five years, which, were: Australia, 60.5 per cent.; South Africa 20.5

per cent.; New Zealand 19.0 per cent. This basis gives the following amounts: Australia, £30,255; Africa, £10,200; New Zealand, £9,545. The delegates to the conference expect that the plan will be in operation by the end of June and that a world scheme will be well under way at the end of the year. It is expected that the secretariat will begin operations at the beginning of July.