NEW ZEALAND WINES.

Taihape Daily Times, Volume 8, Issue 145, 22 June 1916, Page 4

NEW ZEALAND WINES.

The prices of spirits and imported wines are going up so rapidly that numbers of these who enjoy a comforting beverage are now turning their attention to New Zealand wines in the hope of finding a brand of a satis, fying quality at a reasonable price. But many have made the mistake of buying wines advertised at prices dangerously low, and have been so grievously disappointed that they now condemn all New Zealand brands without reservation and buy Australian or South African wines in preference. More intelligent people, on the other hand, have, through reasonable investigation, become convinced that, this country is now in the front rank as a wine producer. They have discovered that first-class wine is being produced here —wine not only as good, but in most cases far surpassing imported wines in body, maturity and flavour and at prices considerably lower. The above statement is amply verified by the N.Z. Government Expert, who reports that the world's priest Claret is now produced in land. Tbiis information twill surely prove a great shock to those who have hitherto refused to drink any claret but that from the famous claretproducing districts of France. There are two or three firms in New Zealand with a high reputation amongst good judges for the quality and maturity of their wines. These firms study quality in preference to low fcricest. People v/ho expoct to get a full-bodied, Avell-matured wine for about £1 a case are simple-mind-ed. It can't be done. If reference i s made by those desiring high-class wines to the price list of such an old-stablished and reliable firm as J. WENDEL AND CO. of Auckland, who have been supplying the public of New Zealand with wines for 50 years past, they will f.nd New Zealand's finest wines so reasonably priced that they are within the means of everyone., The methods of this old-established firm may be. considered old-fashioned by the younger generation of get-rich-quick wine makers, but then the wine industry itself is old-fashioned, and yet mest venerable. This oldfashioned firm glories in the oldfashioned methods and traditions associated with its business during half a century. It is 37 years ago since it was awarded the large bronze medal for its wines in open competition against the world at Sydney International Exhibition, and since that time it has largely added to its laurels and its experience in wine-making. Messrs jWenVlel and Co's wine cellars undoubtedly contain the largest selection of wines in the whole of tnß Dominion—wlines of Jmany (vjntage£ and from various localities throughout; the North Island, matured wines sucK as are necessary for purposes ot blending to ensure the true charao teristics of good wine, i.e., body, bou> quet, colour, etc. Messrs Wendel are at all times pleased to see visitors at their who are interested in wines, and are glad to show such visiters round without thought of orders—one of thei? old-fashioned habits. Otfter oldfashioned methods are.its treatment of customers, such as terms of credit and its slogan: "No satisfac* tion, no pay, or money refunded." i A price list of wines will be sent tqft any inquirer from J. Wendel and Co., 128, |<airangahape 'Phone 3400. \