Page 2 Advertisements Column 4

Taihape Daily Times, Volume 8, Issue 49, 28 February 1916, Page 2

Is " Bargain Day At BENNETT'S. IN a time of higher living costs, we have cut away from the old and costly credit trading system IN OEDEE TO SAVE YOU MONEY. Our New Policy of Cash Tradingis now in force, and proving a great boon to hundreds* of housewives who have taken -early advantage of "Saving Cash by Paying Cash at BENNETT'S". Hand in hand with this new plan, we have introduced our "BARGAIN WEDNESDAY." Every Wednesday! Hundreds and hundreds of goods that are wanted NOW, will be reduced in price—it's just like a one-day Sale! Oddments, remnants, specially selected items fremm all departments are now being priced lower for Wednesday hoppers. Here is a welcome economy chance. Come on Wednesday—early in the morning. Make is your day of greater money-saving—we promise you a glad bargain timel BENNETT & 00 AWARUA HOUSE .\ TAIHAPE.

NEWSPAPER ADVERTISING T one of his recent lectures on advertising, given L at Liverpqol, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe, for a great extension of advertising, and newspaper advertising must always be the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods. but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the gooaa advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial Review points out that:—"Undoubtedly the first and most potent Advertising Force of §be present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE "TAIHAPE TIMES." SEEING the Growing Needs of Horse-ownerq in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Shoer, and 1 have pleasure in announcing that my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses thatever worked in the Christchurch District. MR BOUGEN comes to Taihape with testimonials fron. leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Bepairs, FREE, aDd enquiries are cordially invited. PREMIES CARRIAGE WORKS AND SHOEING POEGB,

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