Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 319, 19 October 1915, Page 2

THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. How also comes the opportunity to wear daintier styles. © uIA fl hjtixaX assa: M /A m SU!A KT.t k r HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if Y r ou desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certainly PURCHASE HERE. The MODERATE PRICES are Strong Recommendations to do so. AWAEUA HOUSE TAIHAPB. USING T one of his recent lectures on advertising, given , _ at Liverpool, England, Thomas Bussed, of London, emphasised strongly the value of newspaper advertising. “The tirae,“ he said,was ripe for a great extension of advertising, and newspaper advertising must always le the mainstay of publicity. He illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a material reduction in price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to heep up the quality. Certain articles ®f great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by tho wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was goqd enough to put into an advertisement. nnaro—M■aatna——wa— a«L—wnagip The Commercial Keview points out that:-—"Un-loubt-edlv the first and most potent Advertising Force of be present day is the NEWSPAPER." Taihape business men who do the best business ADVERTISE IN THE “TAIHAPE TIMES.” SEEING the Growing Needs of Horse-owners in This District, I determined upon placing My Farriery under the management of an Up-to-date, Scientific Sheer, and 1 have pleasure in announcing that, my efforts have been entirely successful, and my Shoe Department is now in charge of MR ERNEST BOUGEN, who is admittedly oneof the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. MR BOUGEN comes toTaihape with testimonials from leading trainers in that territory, and I recommend him to Horse-owners in this district with the utmost confidence that he will GIVE SATISFACTION. DESIGNS and ESTIMATES for CARRIAGE WORK, New or Repairs, FREE, and enquiries are cordially invited. . AL F . P• FOX. PREMIER CARRIAGE WORKS AND SHOEING FORGE, Taihape. EANGITIKEI GENERAL “ & CO-OPERATIVE TIMBER COMPANY, LTD. • The Company is prepared to supply orders for Building or other Timbers, Mouldings, etc., to any part of tho district. Large stocks of dry timber on hand. Prompt 'delivery and satisfaction guaranteed. . Write or 'Phone for Quotations to THE MANAQBB TAIHAPE* Try one to-night and sea the result. ps mm phi 1/- 2/Mo he |SKzcA e, bad^breath. sour stomach, or coated tongue in the morning <*, . NO COLD IS NAZOL-PROOFI