Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 311, 12 October 1915, Page 2

llluljailVJ^iiLi THE WARMER DAYS necessitates the change from the heavy underwear of winter to that of lighter weight. Now also conies the opportunity to wear daintier styles. HERE is a Large Assortment, all newly delivered, carefully chosen and keenly purchased from the Most Reliable Sources. If You would have REAL COMFORT IN YOUR UNDERGARMENTS, if You desire them to be of FINE QUALITY, Beautifully Trimmed and Excellently Made, You should certajnly PURCHASE HERE. il' ~, v'f "J 'I l ..: j.., ■. "'.? The MODERATE PRICES are Strong Recommendations, to do so. I Ml i,i AWABUA HOUSE* TATHAPE. % A T ( OQd of his.recpnt lectures, on advertising, given jL 'at Liverpool, England, Thomas fiussel, 1 of' London, emphasised strongly the value of newspaper advertising. "The time," he said, "was ripe frr a great extension of advertising, and newspaper advertising must always te the niamstay of publicity. „, v ~,,,, • He illustrated the fact-that scientific Advertising did not add tc the cost of goods, out secured a material reduction in price. Indeed, the more an articie was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality. Certain articles of great value to the public could never have been manufactured at all had it not been that adver-, Using ensured a- sale large enough to I warrant the -putting down'of the elab-; orate and very costly plants. Advertising was-the Cheapest method' yet devised by the wit of man for the sale of honest goods. The great'commefcHat discovery of the age. was that it did not pay to advertise unless ; the'goods' advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. . Tne Commercial Keview piints oufc.trat: —"Undoubt, telly the first and most Advertising .Force or ..he present day is the NEWSPAPER,'',, ; r.„ , : ;• J Taihape -business men who do the best business ADVERTISE IN THE "TAfJfARE TipES." _^^/^'..- ■•■:■■•■• v ■.■■■ :. ; .::-^'':v:r!^^:wy-v ; .-'-':.waj IV. » u-«c* . »y j ..■■ ■ « \r . • . s : ail 'ScieS .. ..,,- ': •■••;ta:. './> SEEING the Growing Needs of Horse-owners in Thls_ District, _ .1.. , determined upon/ placing My Farriery under the management, .of an, Up-to-date, Scientific Shoer, and I have pleasure in announcing that my efforts been entirely su< cessful, and my Shoe Department, is now in charge of MR.ERNEST BOUGEN, who is admittedly one of the Most Popular and successful Shoers of Trotting Horses that ever worked in the Christchurch District. ME BOUGEN comes to Taihape with testimonials from leading trainers in that territory,:.:. and I recommend, him to Horse-owners in this district with the utmost confidence ; that he will GIVE. SATISFACTION, j■ .' '.;-:, DESIGNS and ESTIMATES for CARRIAGE ; WORK, New or Re-, pairs, FREE, and' enquiries are cordially invited. ~:;."' / PREMIER CARRIAGE WORKS AND SHOEING FORGE, THE RANGITIKEI \ GENERAL & GO-OPERATIVE TIMBER COMPANY, LTD. Try one to-night and-see-the result. * The' Cdmpany is prepared to supply orders for Building or other Timbers,'" Sfottffiffigs?"eltc., part of the district. Large stocks of dry timber on hfilnd. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations to THE MANAGES TAIHAPE, 'A[o headache, ba\d breath, sour stomach, or coated ■ . tongue in the morning «. iißia n SkII" NO COLD IS NAZOL-PROOF!