Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 290, 10 September 1915, Page 2

:sr ;vr--m m GI IVUf? ° f tbe BEN3srETT QUALITY! are Ju\f 9 JLf vt the Gloves a Lady prides herself upon—so Choice in Quality, so Fine in Finish, so Pleasing in Colour. WE select thom with such infinite care; WE purchase them from the BEST SOURCES. BENNETT'S GLOVES are the Reliable Kind, safe from splitting and faulty seams—because they are made from the Finest Skins and put together with the Utmost Care. REAL GLOVE ECONO&Cr is assured in purchasing here. Every Glove WE supply is a Pleasure to Wear. COME TO BENNETT'S TO BE WELL GLOVED! H. D. BENNETT & GO. AWABUA HOUSE /. TAIHAPE. T one of his rrcent hctures on advertising, given L afc Liverpool, England, Thomas Russel, of London, emphasised strongly the value of newspaper advertising. " The time," he said, " was ripe for a great extension of advertising, and newspaper advertising must always le the mainstay of publieiiy. He illustrated the fact that scientific Advertising did not add to tbe cost of goods, hut secured a material reduction in price. Indeed, the more an artici© was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the qnality. Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. Tbe Commercial Keview points out tl at:—"Undoubtedly the first and most potent Advpie-siDg Forfij of the present day is tbe NEWSPAPER." Taihape business men who do tbe best business ADVERTISE IN THE "TAIHAPE TIMES." Let us build your next new vehicle

■ :.;-' ;■■>••' .V". . .■';,-.•:- -.tfS- - ■' BfflKG&pß H s^Sv^s* \i-■.•" wk&j&m M f SS i &mm ft^^fy&'lC^^Mll •.•i*;*«sS(i( B£ *%s PRKMIER CARRIAGE WORKS TAIHAPE THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. gj . The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or 'Phone for Quotations t« THE MANAGER TAIHAPE. mm II Try one to'night and see the result. II iIIMI r Mo headache, bad breath, sour stomach, or coated tongue in the morning - '..-v— Wmfmtm »ri HO CO.LD IS ' s<> COU > IS ,4 »AZOL"-PBOQiFi