Page 3 Advertisements Column 5

Taihape Daily Times, Volume 7, Issue 270, 14 August 1915, Page 3

iviore Information of Vital Interest to Every Woman. The factors responsible for the enormous rise in the wholesale: price of tea—increasing its average cost to the tea merchant by no less than 2kl. to 3d: a lb. since the war started —have already been dealt with in earlier articlesof this series. The reasons why "Amber Tips"" Tea has been forced to increase its. prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in "Amber Tips," although to-day the cost of labour and packing alone has more than doubled. The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been, surprised at the remarkable value, wonderful quality and purity givenin 'Amber Tips " at so low a price. No other brand has been able to offer such good value and hence the sale of "Amber Tips" has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is theone most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit —the difference between cost and selling price—is much greater. The average increase of to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives—he must eif.her increase his prices or reduce hisquality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of "Amber Tips" have chosen the former one rather than the latter. But think the matter out—if another brand docs not raise its prices and still claims to give the same value—surely it means that the price charged hefore the war was excessive—mere than shonld baasked if good value for the money was fjiren—otherwise a heavy toys must be faced by ihe jMeker. It is always harder to raise the pr";ce <>f * product than it is to reduce its quality, and it was easier for "Amber Tips" to meet the increased cost by (jiving an inferior article by adding lowytade inferior teas. IJ.ut Hie "Amber Tips '•' standard ha& been set as the highest that can be given at ihe price—the best value that can be obtained for the money--and ibis standaid will still bo maintained. Only 2d. per lb. more is asked, and that 2d. per lb. ensures the finest tea that ran be purchased in the world at the came price.

J'his seems rather a bold statement, but we are prepared to back it. up by facts. Prove it for yourself. Write to your friends in England, Australia, Canada, or elsewhere —send them a .'jacket of "Amber Tips" and ask 'lißUi if they can secure the same value, inality, purity, and flavour for even 61 ( >er lb. more. After all is said and done, surely he increase in cost is but small when one considers that the finest value in the world is being secured—a tea which is so absolutely pure and fine that it can readily be taken by children and by those of the weakest digestion. Then, too, '" Amber Tips " is the most •conomical tea because it gives more nips per lb. of the delicious refreshing leverage —the cost per cup is less, so that you are still saving money and economising. ioj l/10, 2/-, 2/2 per lb. The only tea that ha* in increase ?/.<? prices—the foregoing will tell you why. SUFFERED AGONY WITH CORNS UNTIL REXONA CURED THEjj " Herewith allow mc complete eradication r. soft and hard, that I use of your Rcxona 0 Margaret Howard, G!): Dunedin, N-Z. '* My i state, not being able besides having tc ssiffc it was compulsory for : tried many washes received not the sligh and I thought i s.LJu! Hearing of your Her. > curing abilities, I start c ha a short : Luc, not onl they have disappear now able to put on my as if J had sever had:"; my feet, and I .shall for the benefits 1 have re< your EexoKS Ointment to thank you for the nd cure of corns, both have received by the mtment," writes Mrs. ' Cumberland Street, ee! were in a very bad to put my bents ore r uutold agony wlwtt r.c :o move about. I and dilutions, but test relief from .-vny, d be crippled for life. :ta Ointment and its d to use it, and it has, .' cure;! the corns, but :i altogether. I am hoots and walk about mything wrong with ever feel grateful for .•eired bv the use o£

5 Kcxona, \Le Rapid Healer, is a re euective remedy fur all alTcctions of the skin* also for Abounds, burns, sare.?. eczema and bad legs. Rcxona is sold only in triangular pots at 1/0, or in larger pots, holding nearly (our timsai&e quantity, fear 3/-. • He jests -*t colds who .-,,..,.., ~,,-, "XAZOL.'' Nothing so pleasant, so speedy, so sure as "NAZOL" in curing coughs and colds. Splendid for children. 1/6 per Dottle of 60 doses, i Quick dispatch to obstinate colds is a . certainty:''frith ' \ NAZOL.' > A few duope takes on lump- sugar, a. little rubbid f>« the. chest, that simple treat-nii-ii! ]v;,sna«de thousands well. Givo