Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 263, 4 August 1915, Page 2

: Amw W I? be Sofa.’ e: Only esc place YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and evening air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & CO-'S emphasises the need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let TOUR visit he made Quite soon-TO-DAY if possible! 1 M ml AWAEUA HOUSE .-. TAIHAPE.

NEWSPAPER ADVERTISING AT one of his rfcont lectures on Advertising, given at luvcrpi 01, Ei gland, Thomas Russt-l, -of London, emphasised strongly the value of newspaper advertising. “The time,“ he said, “was ripe L a great extension of advertising, and newspaper advertising must always l.fl the mainstay of publicity. Me illustrated the fact that scientific Advertising did not add to the cost of goods, but secured a-material reduction in price. Indeed, the more an articiO was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commerce*' s , discovery of the age was that it did not pay to advertise unless the goods advertised were honest goods, while nothing which was not true was good eaough to put into an advertisement. The Commercial Review points out that:—“Uaioubtedly the first and most potent Advertising FotflQ of the present day is the NEWSPAPER. 14 Taihape business men who do the test business ADVERTISE IK THE “ TAIHAPE TIMES.” IMBCWM ■:* fefe'Sswrtk ■ pSSL let us build your next new vehicle m 3? « m i \ry V-VV i t <r- ' - ’ i. .... -i;;,: ' JIH 11| ig I m ■■■ ..•f" ' ~ /■. t N ...V;,-;'/ 1 . by ; . : " 0 ALF P. FOX. PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepaved to supply orders for Building or other Timbers, Mouldings, etc,, to any part of th© district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Writ® or ’Phone for Quotations to T®E MANAGER TAIHAPE. j NO eoLgjSl