Page 8 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 263, 3 August 1915, Page 8

YOUR RHEUMATISM CA.V BE CURED. Don’t think you are incurable because you’ve had Rheumatism for years and have tried almost every "euro’'’ you’ve seen advertised, without relief. Waste- no more money on lotions and embrocations, Rheumatism is a blood disease,-, and all the external treatment in the world cannot purify your blood —the cure must be effected internally —and RHEUMO be the remedy. The uric acid which sours your blood and settles at the joints causing the painful swellings', is dissolved and eradicated by EHEUMO; the blood is purified, the swelling disappears, and thus a cure is effected. Hundreds of Xew Zealanders have been cured of Rheumatic complaints »y this reliable specific. Mr Cannitch, of Temuka, writes: —"For a long time 1 have suffered from Rheumatics, using all kinds of remedies. Hearing of RHEUMO I tried it, and have taken a few bottles, and to-day can say that I have not felt better for the past 10 years.” You try RHEUMO. It removes the cause of the disease, and the cure is permanent. 2/6 and 4/6 a

CCAts More — Information of Vital Interest to Every V/oman. The factors responsible for the enormous rise in the wholesale price of tea-—increasing its average cost to the tea merchant by no less than 2ld. to 3d. a lb. since the war started—have already been dealt with in earlier articles of this series. The reasons why “Amber Tips” Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is .well to-remem-ber that during the last .nine years there has been absolutely no other increase in price in “Amber Tips.” although to-day the cost of labour and packing alone has more than doubled. , The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. "-n Tea experts have always been surprised at the remarkable-value, Wonderful quality and purity given in “Amber Tips ” at so low a price. No other brand has been able to offer such good value and hence the sale of “Amber Tips” has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit —the difference between cost and selling price—is much greater. The average increase of 2id. to 3dv per lb. in the price of tea faces the tea merchant with but two alternatives—he must either increase his prices or reduce his quality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rather than the latter. Rut think the matter out—if another brand does not raise its prices and still claims to give the same value—surely it means that the price charged before the war was excessive—more than ahocld b« asked if good value for tire money vrai given—otherwise a heavy loss must be laced by the packer. It. is always harder to raise the price of a product than it is to reduce its quality, aad it was easier for “Amber Tips”' to meet the increased cost by giving an inferior article by additoij.vfewV grade inferior teas. 1 Bat the “ Amber Tips 31 standard has been set as the highest thatcan be given at the price—the best value that can he obtained for the money--and this standard will still he maintained. Only 2d. per lb. more is asked, and that 2d. per ih. ensure* the finest tea that cpn he purchased i« the world at the same price. This seems rathe*- a bp Id statement, but we are prepared to back it up by facts. Prove it lor yourself. Write to your friends in England, Australia, Canada, or elsewhere-send them a packet of “Amber Tips" aud ask them if they can secure the same value, quality, purity, and flavour for even fid per IK more. After all is said and done, surely ihe increase in cost is but small when one considers that the finest value in the world is being secured—a tea which i* so absolutely pure ami fine that it can readily be taken by children and by I hose of the weakest digestion. Then, too, *• Amber Tips ” is the most economical tea because it gives more ctipApcr lb. of the delicious refreshing •overage—the cost per cap is less, so hat you are still saving money and economising,

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