Page 8 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 263, 2 August 1915, Page 8

YO'CTB IuHBUIvIATICM CAN BE CUBED. T'i»n 't thick you arc incurable because you ’ve had Rheumatism for years aval have tried almost every “vine’’ you’ve seen advertised, without r.oiief. Waste no more money 'on lotions and embrocations. Rheumatism is a blood disease, and all the external treatment in the world cannot purify your blood —the euro must be effected internally—and KKEUMO bo the remedy. The uric acid which sours your blood and settles at the joints causing the painful swellings, Is dissolved and eradicated by EIiEUMO; the blood is purified, the swelling disappears, and thus a cure is effected. Hundreds of New Zealanders have been cured of Rheumatic complaints ny this reliable specific. Mr Cannitcli, of Tcmuka, writes: —-“For a long time 1 have suffered from Rheumatics, using all kinds of remedies. Hearing of RHEUMO I tried it, and have taken a few bottles, and to-day can say that I have not felt better for the past 10 years. ’ 7 Yon try RHEUMO. It removes the cause of the disease, and the cure is permanent. 2/6 and 4/6 u

Information of Vital Interest to Every Woman. The factors responsible for the Enormous rise in the wholesale price of tea—increasing its average cost to the tea merchant by no less than 2-kl. to 3d. a lb. since the war started—have already been deadt with in earlier articles of this series. The reasons why “Amber Tips” Tea has been forced to increase its prices by 2d. per lb. have also been fully detailed. In considering the matter, it is well to remember that during the last nine years there has been absolutely no other increase in price in “ Amber Tips,” although to-day the cost of labour and packing alone has more than doubled. * The cost of labels, cartons, and packages has also increased year by year—while tea was rising steadily in price even before the war started. Tea experts have always been surprised at the remarkable value, wonderful quality and purity given in “Amber Tips ” at so lowa price. No other brand has been able to offer such good value and hence the sale of “Amber-Tips” has increased year after year, until to-day it is the most popular brand from the North Cape to the Bluff, selling millions, of packets throughout the Dominion. But you will readily see that the article giving the best value is the one most affected by the heavy increase in price of raw material. Not so with an inferior tea sold at the same price, because its margin of profit —the difference between cost and selling price—is much greater. The average increase of 2 jd. to 3d. per lb. in the price of tea faces the tea merchant with but two alternatives —he must either increase his prices or reduce his quality—unless he is to face heavy loss. Either course is reasonable, but the proprietors of “Amber Tips” have chosen the former one rather than the latter. Tut think the matter out—if another brand does not raise its prices and still claims to give the same value—surely it means that the price charged before the war was excessive—more than should be asked if good value for the money was given—otherwise a heavy loss must be faced by the packer. It is always harder to raise the price of a product than it is to reduce its quality, and it was easier for “Amber Tips” to meet the increased cost by giving an inferior article by adding lowgrade inferior teas. But the “Amber Tips ” standard has been set as the highest that can be given at the price—the best value that can be obtained for the money—and this standaid will still be maintained. Only 2d. per lb. more is asked, and that 2d. per *lb. ensures the finest tea that can be purchased in the world at the same price. d'liis seems rather a bold statement, but we are prepared to back it up by facts. Provo it for yourself. Write to your friends iu England, Australia, Canada, or elsewhere —send them a nacket of “Amber Tips” and ask them if they can secure the same value, quality, purity, and flavour for even Gd per lb. more. After all is said and done, surely the increase in cost is but small when one considers that the finest value in the world is being secured—a tea which is so absolutely pure and fine that it can readily bo taken by children and by those of the weakest digestion. Then, too, “ Amber Tips” is the most economical tea because it gives more cups per lb. of the delicious refreshing ileverage—the cost per cup is less, so that you are still saving money and economising. 102

gpC/ips 2b 1/10, a/-, 3/2 per !b. The only tea that. has to increase its prices—the foregoing trill tell you why. If you suffer from, cold, experience a tightness of the chest, with difficulty in breathing, you wild' find relief in ■ ‘ NAZOL. ! ’ From the f rst dose yon will feel it d<?i:ig good. -Sold