Page 2 Advertisements Column 3

Taihape Daily Times, Volume 7, Issue 248, 10 July 1915, Page 2

The Need : A new Winder Costume. The Thought; “ Must Get One Soon.” The Place: Only one place— YOUR need of a new WINTER COSTUME is emphasised on three counts, Firstly, th e decided nip in the morning and e ve ning air makes one desirous of “something snug,” Secondly, th e knowledge that every smart dresser is Fashionably Attired, makes one feel “out of it,” so to speak, whilst Thirdly, the magnificent showing at H. D. BENNET & GO'S emphasises the. need of purchasing whilst Stocks are complete, and Values are so good. Beyond doubt, these Lovely Goods will be eagerly inspected Let YOUR visit be made quite soon — TO-DAY if possible! alii! n i*-- *— AWARUA HOUSE TAIHAPE.

NEWSPAPER ADVERTISING AT one of bis rrco it Letups on advertising, given ifc Liverpool, Ki gland, Tbcmaa Russtl, of London, emphasised strongly the value of newspaper advertising, “ Tho time,** be sa : d, “was lipe fr a great extensio i of advertisir g, and r advertising must always le. the mail.stay of pullici y. .Ho illustrated the fact that scientific Advertising did not add to, the coat of goods, but secured a material reduction in-price. Indeed, the more an article was advertised the cheaper it became, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value to the public could never have been manufactured at all had it not. been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. Tho great commercin] discovery of the ago was that it did not pay to advertise unless the goods advertised wore honest goods, while nothing which was not true was good enough to put into an advertisement. gMgageypca.The Commercial Review points oufc that;—“Undoubtedly the fi-°t and most potent Advertising FotC3 of the present day is the NEWSPAPER “ Tt ihap i bus’ui s-> now wVi do the best business ADVERTISE IN THE “TAiFAPE TIMES.”

MW VJ V^:>v agsa SSS K ;, -a :.*«“• u a s':s3? mmh m m r-m .- --V; n 3 Kri ar 'A* P. FOX, PREMIER CARRIAGE WORKS TAIHAPE

THE RANGITIKEI GENERAL' & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is propaved to supply orders for Building or other Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed. Write or ’Phono for Quotations to TRE MANAGES TAIHAPE. — , NO COLD IS "NALC-L