Page 2 Advertisements Column 4

Taihape Daily Times, Volume 7, Issue 247, 8 July 1915, Page 2

toca! Agents For McCormkk's ImPlemgats,

T oce of his rfcant on advertising, given at Liverpool, L, giand, Thomas of Loodc», emphasised strorgjly tho value of newspaper advertising. " Tbw time," ho sa'T, " vsas ripe Lr a great extension cf advertieirg, and r»».-*?: ap« v advertising must always Ve tbi' usaustiiY of puti.Csry. lie- illustrated the fact that scientliic Advertising did not add to the coat of gqoda, but secured a materuu reduction in price. Indeed, the more an article wns advertised the cheaper s It bees me, and the more self-interest compelled the manufacturer to keep up the quality Certain articles of great value t« the public could never have been manufactured at all had it not been that advertising ensured a sale large enough to warrant the putting down of the elaborate and very costly plants. Advertising was the cheapest method yet devised by the wit of man for the sale of honest goods. The great commercial discovery of the age was that it did not pay to advertise Unless the goods advertised were honest goods, while nothing which was not true was good enough to put into an advertisement. The Commercial points out tbafc:—"Undoubtedly :he first and meet potent Advertising lorco of the presett c'ay ?8 the NEWSPAPER " Taik.p do <Le Lest business THE "TAiHAPE TIMES"

Let us build your next new vehicle WIS ,:„^-i =-^v f Xt tsm ;r« ..',;. ■" "■ :>■ ;"•/:•:■ .*a> Pt-T; ■:■#, £-;■*,»' &5 iW* ?&&& *>s£ ;^-f»,V.v o* 3** as -- PREMIER CARRIAGE WOE TAIHAPE

THE RANGITIKEI GENERAL' & CO-OPERATIVE TIMBER COMPANY, LTD. The Company is prepa?ed to supply orders for Building or other \ Timbers, Mouldings, etc., to any part of the district. Large stocks of dry timber on hand. Prompt delivery and satisfaction guaranteed.' Write or 'Phone for Quotations to THE MA27AGE3 TAHUJPfa Try one to*night and see ■* the result. LBI9-TOIIG PUS No headache, bad breath, ms&r stomach, or coated -, tongue in the :tm.i:t.m^9r s*o COSD IS "S&ZCXi<Ht9OtF."