STRAND
“PARAMOUNT ON PARADE” “Paramount On Parade,” now at the Strand Theatre, is recognised everywhere as the largest and most ambitious film ever produced by Paramount. Opening in May at the Rialto Theatre, New York, “Paramount On Parade” was lauded by the New York Press as the best production of its tvpe ever produced by any organisation. “Paramount On Parade” won the unanimous approval of the >«’ew York Press, an unprecedented record in motion picture history. The secret of the success of “Paramount On Parade” lies in the fact that each star and featured player on Paramount’s roster is presented in an intimate close-up, and in the type of' entertainment that has made that star popular with the public. Each personality does something. “Paramount On Parade” is not merely an excuse to display a number of film faces. The Strand’s programme also includes shorter talkie items.
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https://paperspast.natlib.govt.nz/newspapers/SUNAK19300812.2.184.18
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Sun (Auckland), Volume IV, Issue 1048, 12 August 1930, Page 15
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146STRAND Sun (Auckland), Volume IV, Issue 1048, 12 August 1930, Page 15
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