Men of Vision

Sun (Auckland), Volume IV, Issue 1004, 21 June 1930, Page 27

Men of Vision

enterprise wanted in BRITISH FILMS SAYS I SHAYLE GARDNER I J If English films are to be other than Ineffective they must secure the services of men with vision enough to understand the needs of the day and courage enough to go ahead in the i production of entertainment suitable ; to the market; they need men like Lloyd George if they are to secure any recognition. This theory was advanced by Shayie Gardner, hailed as “An English edition 1 of Emil Jannings.” when he arrived j in Hollywood. Since that time he hat: : taken part, in four talkies, starring i in Rev Ingram’s “Three Passions," and playing the parts of Dr. Williams and ! Gladstone in “Disraeli.” British industries in general suffer j today, Mr. Gardner told a recent interviewer, from the ailment which cripples the films; they do not study ' the market. They fashion a product j which they believe should be acceptable without having thoroughly reconnoitred the field, and they are usually wrong in their judgment. American film producers, on the other hand, have agents everywhere informing them about what the market demands, and they are able to use the talent at their disposal for the production of just those dramas which will be most acceptable, or to readjust stories so that the public will acclaim them.