ONLY SUPER FILMS

Sun (Auckland), Volume IV, Issue 999, 16 June 1930, Page 10

ONLY SUPER FILMS

PLANS BY UNIVERSAL mr. h. c. Mclntyre returns Universal has decided in future to make only super-films. Mr. IL C. Mclntyre, managing- director for Universal Films, Ltd., in Australia and New’ Zealand, made the above statement today regarding the company’s future policy. He is returning to Sydney by the Aorangi, after attending 'an international conference of film delegates in New York. This was called to expound the firm’s new’ policy. The trend of public demand in the picture world today is for super film productions', said Mr. Mclntyre. There is a growing demand for talking pictures produced on an elaborate scale. He mentioned that Universal proposed this year to spend £ 2,000,000 on 3 S productions. The first of these is “All Quiet on the Western Front,” which will bo exhibited shortly in New Zealand. Others will be “East is West,” from a Kipling story, “Strictly Dishonourable,” from the New York stage success which has been running there for two years; a freak silent picture, “White Hell of Pitzpalu,” which was taken in the Swiss Alps, and is amazing photographically, and “The Command to Love.”

Mr. Mclntyre said that, the experiments with the wide angle picture have not been a real success, and further experiments are being made. He does not think* it will be on the market for another 12 months at least.

Colour is being used more discriminately now, as it does not lend itself to every film. Only where it will be a definite success will colour be used.

Recently in New-’ York the leading picture producers met with the object of making pictures which will not need to be censored. In future no picture will be released for world-wide exhibition until it has been passed by this censorship board. There was still a preponderance of American stars in the film world, but the den-land for big English stage stars was drawing many of them to Hollywood. Producers of talkies were faced with the problem of finding something new in entertainment —they wanted new stars, new material and new stories. A proof of this was that Universal was sending a big expedition to Borneo to make the first talking jungle picture.